DMN3 Blog

Integrating email and social media effectively is not just adding “sharing” and “connecting” icons to your current email marketing communications. While that’s better than nothing, here are some strategies for more effective email and social media integration.  
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The answer to how much Search Engine Optimization/Search Engine Marketing will be impacted is not clear yet. Here’s what we do know… 
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According to a recent Harvard study, only 12% of 2,100 companies stated that they were using social media effectively. Are You? Let’s examine what these 12% say they are doing…. 
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A number of recent surveys have assessed how organizations are using Social Media. See how you measure up… 
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There are two critical things you must have in place to realize the full potential of this kind of Internet marketing strategy. Without them, you may end up with a net “negative” for the experience. 
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Deal-of-the-day group purchasing sites like Groupon are sprouting up like weeds. Should you use them as part of your online marketing strategy? Only if you are prepared to do two important things to make the online promotion successful. 
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Do you use a website or landing pages as part of your effort to generate leads or sales? Do you routinely make specific changes based on quantifiable data from visitor traffic? If not, you should be turning to someone like DMN3 to help with your online marketing efforts. Why?… because you are leaving a lot of money on the table. 
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Is age one of the demographics that is important to you and your online marketing dollars? If so, then the data from Pew Research will be of interest to you… 
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2010 was a rebound year for advertising. While large advertisers led the way, the third quarter saw small and medium-sized businesses regain their confidence and jump back into advertising spending in a big way. If you are still sitting on the sidelines, your competition isn’t… 
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Will your advertising and marketing strategies be impacted by what the FTC is proposing? Chances are they will be in one way or another. Here’s the gist of what they are proposing… 
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