What do Pandora, Dropbox, The New York Times, Flickr, Hulu, Evernote, Angry Birds and Farmville have in common? They use a “freemium” business model. You may not have heard the term before, but you and your kids deal with it as part of your Internet experience. 
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Marketing professionals are struggling to keep up with consumers when it comes to the “online experience.” If you’re not feeling confident in your abilities to engage consumers, you are not alone. Brand marketers, publishers and agencies are all having a problem with the shift from channel marketing silos to fully integrated real time and cross channel marketing programs. 
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The digital marketing revolution marches on at the expense of many traditional offline advertising channels. While the growth in total advertising expenditures has slowed, the growth in digital advertising spend continues unabated. It’s sink or swim time for many marketers… 
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While we wait for the fourth quarter of 2011 data on Internet ad spending, the first three quarters provide a robust growth picture. However, at least one organization finds the data not so rosy.  
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Integrating email and social media effectively is not just adding “sharing” and “connecting” icons to your current email marketing communications. While that’s better than nothing, here are some strategies for more effective email and social media integration.  
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The answer to how much Search Engine Optimization/Search Engine Marketing will be impacted is not clear yet. Here’s what we do know… 
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According to a recent Harvard study, only 12% of 2,100 companies stated that they were using social media effectively. Are You? Let’s examine what these 12% say they are doing…. 
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A number of recent surveys have assessed how organizations are using Social Media. See how you measure up… 
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There are two critical things you must have in place to realize the full potential of this kind of Internet marketing strategy. Without them, you may end up with a net “negative” for the experience. 
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Deal-of-the-day group purchasing sites like Groupon are sprouting up like weeds. Should you use them as part of your online marketing strategy? Only if you are prepared to do two important things to make the online promotion successful. 
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