DMN3 Blog

Aces of Marketing written by team members of DMN3.

Online Video Advertising Complements Traditional TV

Posted on: Tuesday, May 21, 2013, Written by Robert M. Brecht, Ph.D.

Online video is no longer the province of the YouTube crowd as TV viewing habits change. Advertisers are making changes in response to these trends. 
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Online Ad Spending Growing Phenomenally: Why?

Posted on: Tuesday, August 02, 2011, Written by Robert M. Brecht, Ph.D.

One would expect that after a record-setting spree in 2010, that online advertising revenue would grow more modestly in 2011. Not so…here’s why. 
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Small and Medium-Sized Businesses Dramatically Increase Ad Spending: Have You?

Posted on: Tuesday, January 18, 2011, Written by Robert M. Brecht, Ph.D.

2010 was a rebound year for advertising. While large advertisers led the way, the third quarter saw small and medium-sized businesses regain their confidence and jump back into advertising spending in a big way. If you are still sitting on the sidelines, your competition isn’t… 
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Digital Video Advertising Outpaces All Other Advertising

Posted on: Tuesday, December 01, 2009, Written by Robert M. Brecht, Ph.D.

If you are paying attention, you’ve probably noticed that traditional print sites are featuring more and more video stories. Here’s the reason… 
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