The New York Times this week does another story on Hyundai. If you have followed my post about Hyundai and read the DMN3 Institute article on Marketing in a Recession you know that they predicted a significant growth in sales, market share and profits for Hyundai based on previous studies on the impact of marketing during a recession.
[continued]
Aces of Marketing written by team members of DMN3.
Marketing During a Recession: Additional Thoughts
Posted on: Friday, September 25, 2009, Written by Robert M. Brecht, Ph.D.
Marketing During a Recession: Results are Predictable
Posted on: Monday, September 07, 2009, Written by Robert M. Brecht, Ph.D.
Did you know that the outcomes of marketing in a recession are consistent across all studies that have been done during the 11 recessions prior to the current one?
[continued]
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