There are a number of ways that businesses can favorably influence consumer price perceptions. One approach is to shape the “mindset” of the consumer before they even see the actual price.  
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In reviewing consumer price perception research, I’m struck by how easily consumers’ perception of prices can be manipulated. In this post and the one to follow, I will describe a number of ways to influence consumers’ perception of pricing based on marketing research studies. 
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November is the start of the 2012 U.S. holiday shopping season as defined by the National Retail Federation (NRF). What can you expect from U.S. consumers this holiday season? A number of studies attempt to answer just that. 
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Marketing is all about influencing consumer buying behavior. New Geo-targeting marketing technologies and personalized pricing offers can have a major impact on buying behavior. One such impact is on impulse buying. 
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Targeting consumers based on their past behaviors and demographic information has become an accepted “best practice” in marketing strategies. A new twist on such targeting could be coming to a grocery store near you. 
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New consumer research demonstrates that getting customers to sign their name can influence subsequent shopping behavior in a predictable manner. What can marketing professionals learn from this consumer research?  
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