Posted on: Tuesday, March 12, 2013, Written by Robert M. Brecht, Ph.D.
For years article marketing has been a major Search Engine Optimization (SEO) tactic. Google’s Panda and Penguin algorithm changes noticeably altered SEO practices for the better. Given Google’s changes, should article marketing be part of your content marketing strategy?
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Posted on: Tuesday, May 03, 2011, Written by Robert M. Brecht, Ph.D.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are all about getting search engine users to click through to your website or landing page. Here’s some important info you should know about…
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Posted on: Tuesday, March 15, 2011, Written by Robert M. Brecht, Ph.D.
The answer to how much Search Engine Optimization/Search Engine Marketing will be impacted is not clear yet. Here’s what we do know…
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Posted on: Tuesday, September 28, 2010, Written by Robert M. Brecht, Ph.D.
Social Media is changing the Internet as we know it. As the Internet becomes more and more “social,” it is impacting how Internet users get information. All of this has major implications for marketing professionals.
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Posted on: Tuesday, May 04, 2010, Written by Robert M. Brecht, Ph.D.
Is your existing Web site or Web site design optimized? Web site optimization means both Search Engine Optimization (SEO) and Conversion Optimization.
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Posted on: Tuesday, March 16, 2010, Written by Robert M. Brecht, Ph.D.
The role of Web site Optimization is poorly understood by many organizations with Web sites. Typically, the two most important objectives of a Web site are to...
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Posted on: Thursday, September 17, 2009, Written by Robert M. Brecht, Ph.D.
I am often amazed at how little people understand about marketing on the web. They build a website and think “traffic” is the answer to achieving their goals. They should know better...
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