Sexually oriented advertising appeals are prevalent. The question is how effective they are in driving sales and brand recognition? The answer is not as clear as it would seem by the prevalence of their use by advertising professionals. Here’s what we do know…
[continued]
DMN3 Blog
DMN3 Blog - written & maintained by Robert M Brecht, Ph.D.
Advertising Appeals: Does Sex Sell?
Tuesday, December 13, 2011
1
Recent Posts
- Display Ad Click Metrics Can No Longer Be Defended
- Do Celebrity Endorsements Equal Advertising Effectiveness?
- Is Interactive Marketing Important to You?
- Social Media Marketing: Have You Seen This Survey?
- Are Microsites Still a Good Marketing Option?
- Marketing Attribution: Are You Using the Right Model?
- Content Marketing: Do You Map Your Content to Customer Needs
- Marketing Analytics: Are You Still Searching for the Holy Grail?
- Why Not Use Knowledge-Based Marketing?
- QR 2D Barcodes: Growth, Expectations and Threats
Tags
- Ad Spending (3)
- addressable advertising (1)
- Advertising (26)
- advertising appeals (5)
- Advertising Endorsements (1)
- Advertising Expenditures (4)
- advertising research (3)
- Advertising Testimonials (1)
- Advertisng and Marketing Students (1)
- Affinity Marketing (2)
- Analytics (3)
- approach motivation (1)
- Attribution Management (2)
- Attribution Modeling (2)
- avoidance motivation (1)
- B2B marketing (2)
- B2B websites (1)
- Bar Codes (3)
- Barcodes (1)
- Behavioral Targeting - Advertising (6)
- brand management (5)
- brand positioning (1)
- branding (3)
- Case Studies (1)
- Cause Marketing (1)
- Cause-Related Marketing (1)
- Celebrity Endorsements (1)
- Competitor Insight (1)
- Competitor Intelligence (1)
- Consumer Behavior (1)
- Consumer Decison Making (4)
- Consumer Research (2)
- Content Mapping (1)
- Content Marketing (1)
- contextual advertising (2)
- Conversion Optimization (8)
- copywriting (1)
- Coupons (4)
- Customer Engagement (1)
- Customer Insight (6)
- Customer Profiling (1)
- Customer Relationship Management (1)
- Customer Segmenting (1)
- Customer Service (2)
- Decoy Marketing (1)
- Digital Advertising (9)
- Digital Coupons (2)
- digital devices (1)
- Digital Marketing (13)
- Digital Strategy (1)
- Digital Video Advertising (2)
- Direct Mail (1)
- Direct Marketing (3)
- DVRs (1)
- E-Commerce (1)
- E-commerce Website (2)
- Eloqua (1)
- Email (7)
- Email Marketing (4)
- Email Metrics (1)
- emotional advertising (3)
- Endorsements (1)
- Engagement (1)
- E-Retailers (1)
- Facebook (6)
- Facebook Fan (3)
- Facebook Like (3)
- Facebook Page (2)
- Flash Sales (3)
- Group Purchasing Sites (2)
- Holiday Online Sales (1)
- homepage (6)
- Inbound Marketing (1)
- Integrated Marketing (5)
- Interactive Marketing (11)
- Internet Activities (1)
- Internet marketing (29)
- Internet Numbers (1)
- Internet Shopping (1)
- Internet Users (1)
- Knowledge-based Marketing (1)
- Landing Pages (1)
- Lead Generation (1)
- Marketing (41)
- Marketing Analytics (3)
- Marketing Attribution (1)
- Marketing Case Studies (1)
- Marketing Research (11)
- marketing slogans (1)
- Marketing Strategies (8)
- Microsites (1)
- Mobile Ads (8)
- Mobile Advertising (11)
- Mobile Bar Codes (2)
- mobile marketing (11)
- Mobile Sales (1)
- Mom Marketing (1)
- Newspaper Advertising (1)
- Niche Marketing (1)
- nostalgia advertising (1)
- nostalgia advertising appeals (1)
- Online Advertising (17)
- online endorsements and testimonials (2)
- Online Graphics (1)
- Online Lead Management System (1)
- Online Leads (2)
- Online Marketing (29)
- Online Photos (1)
- Online Reputation (1)
- online reputation management (1)
- Online Shopping (1)
- Online Tracking (6)
- Online Trust (3)
- Online Video (1)
- Online Video Advertising (3)
- optimization (10)
- Perceived Online Risk (1)
- positioning (1)
- Print Advertising (1)
- Profiles in Marketing Excellence (2)
- Profiling (1)
- rational advertising (1)
- Recession Marketing (2)
- Retail Marketing (1)
- Retail Sales (1)
- Sales Cycle (2)
- Search Engine Marketing (6)
- Search Engine Optimization (6)
- Segmenting (1)
- Sex in Advertising (1)
- Shop Online (1)
- Smart Phones (3)
- Social Media (26)
- Social Media Marketing (3)
- Social Networking (14)
- Social Technographic Profile (1)
- Social Technographics (1)
- Steven Woods (1)
- taglines (1)
- television advertising (5)
- Television Bar Codes (1)
- television commercials (1)
- Testimonials (3)
- Texas Children's Hospital (1)
- Too Many Choices (1)
- Trust (4)
- Twitter (2)
- Unique Selling Proposition (2)
- Value Proposition (2)
- Video Advertising (4)
- Web Copy (4)
- Web Copywriting (4)
- Website Design (15)
- Website Usability (4)
- Word-of-mouth advertising (1)
Archive
- May 2012 (2)
- April 2012 (4)
- March 2012 (3)
- February 2012 (3)
- January 2012 (5)
- December 2011 (4)
- November 2011 (5)
- October 2011 (4)
- September 2011 (4)
- August 2011 (5)
- July 2011 (4)
- June 2011 (4)
- May 2011 (5)
- April 2011 (4)
- March 2011 (5)
- February 2011 (4)
- January 2011 (4)
- December 2010 (4)
- November 2010 (5)
- October 2010 (4)
- September 2010 (4)
- August 2010 (5)
- July 2010 (4)
- June 2010 (5)
- May 2010 (4)
- April 2010 (4)
- March 2010 (5)
- February 2010 (4)
- January 2010 (4)
- December 2009 (5)
- November 2009 (3)
- October 2009 (4)
- September 2009 (8)
Friends
eMarketing Blogs DirectoryMarketingScoop
Blog TopList
BlogCatalog