Moms are the administrators of their households and control about 85 percent of household purchases. That’s approximately 2.1 trillion dollars of spending per year. That’s trillion with a “T.” Effective marketing to moms means more sales for your business. 
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If you’ve been paying attention, you know that 2010 holiday retail sales easily beat analysts’ predictions. Leading the charge was online sales, with e-commerce sites seeing a 15 percent increase in sales over the 2009 holiday season, according to Spending Pulse. Other insights for you to consider as well… 
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Mobile marketing and smart phones are the “current big thing” in the online world. According to Forrester Research, 17% of cell phone subscribers now use smart phones, as opposed to last year's 11%. It is no wonder that the two leading online brands, Apple and Google, are now on a collision course toward mobile marketing domination. Google has now gone into the smart phone business, and Apple has entered the mobile advertising business. What was once a close relationship between the two companies, has turned into a head to head competition in the smart phone and mobile advertising arenas. 
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