Do you trust everything you read or see on Facebook, Twitter, LinkedIn, and other social media sites? Whether you do or not might depend on your age, the type of content, and your ties to those who share it.  
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While great inroads have been made in understanding how best to use social media, marketers are still searching for the answers to the big questions. Are you? 
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Social Media marketing is an essential marketing strategy when it comes to online marketing. To many small and medium size businesses, social media marketing is still poorly understood.  Here’s a starting point for an effective campaign.  
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The race is on for businesses to get more Facebook Fans than the competition. Are you even in the race? Whether in the race or not, here are some things you should think about when it comes to getting more Facebook Fans. 
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A lot has been published on building unique and engaging Facebook Pages to keep Fans coming back. Once you get users to “Like” you in the first place, do you really need to keep them coming back? 
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Why are organizations of all types attempting to get consumers to “like” them on Facebook? Many of them don’t know why. It’s the in thing to do. What’s your reason? 
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Whether you plan to promote from within, recruit a new employee or outsource the leadership of your social media strategy to another organization, there are some things you should consider when evaluating candidates.  
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Social Media is now a significant part of online marketing efforts. The question is how to find the resources you need to develop and implement an effective social media strategy. As you look for a social media strategist, here are some things you should think about… 
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Those responsible for marketing budgets are becoming more and more optimistic about the U.S. economy and about their own company’s prospects for the coming years. How would your responses compare to this February 2011 CMO Survey? 
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Integrating email and social media effectively is not just adding “sharing” and “connecting” icons to your current email marketing communications. While that’s better than nothing, here are some strategies for more effective email and social media integration.  
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