DMN3 Blog

Social Media is a wave sweeping across the Internet. How to catch and ride that wave is at the forefront of online marketing discussions. Whether your organization is in Houston, Chicago or Tokyo, you are probably struggling with how to use social media sites to further your marketing objectives. Here are some things you should know… 
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If your online behaviors are like others across the world,  then you're spending a larger amount of time on social media sites. You are not alone as more and more users across the globe are spending time messaging, commenting, writing reviews, blogging, sharing, and “liking” things. How does your use of social media compare to others?  
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2010 is expected to be a record setting year for social media marketing. Do you really understand the other side of social media? If not, you could be in for a rude awakening… 
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Scott Berg, Director of Digital Strategy for HP recently spoke with DMN3 Institute about marketing in today's environment. Scott is responsible for HP's global digital strategy that includes keeping the HP brand relevant and compelling for HP customers, partners, communities and employees. His previous position was Worldwide Media Director for HP.  
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As the popularity of social media sites grow, so do the risks of using them. "Cyber-criminals" have been drawn to these sites, also known as hackers, spammers, virus writers, identity thieves, and other criminals. They are drawn to social media sites because of the accessibility of personal information and because users of the sites are much more trusting of the communications among their network of friends or colleagues. 
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The phenomenal growth of online social networks is altering the way people communicate, share ideas, and disseminate information. Facebook alone tripled its active user base to 350 million over the course of the year. Unfortunately, security risks for both individuals and organizations who use these sites are growing dramatically as well. Here’s why… 
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