Integrating email and social media effectively is not just adding “sharing” and “connecting” icons to your current email marketing communications. While that’s better than nothing, here are some strategies for more effective email and social media integration.  
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There’s been a lot of talk about the decline of email and the rise of social media as the appropriate channel to reach targeted marketing segments. In the online marketing world you would be best served by integrating the two… 
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According to a recent Harvard study, only 12% of 2,100 companies stated that they were using social media effectively. Are You? Let’s examine what these 12% say they are doing…. 
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A number of recent surveys have assessed how organizations are using Social Media. See how you measure up… 
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If you want a peek of what happened with the Internet in 2010, here are the numbers. You should be prepared to be astounded. 
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Social Media is changing the Internet as we know it. As the Internet becomes more and more “social,” it is impacting how Internet users get information. All of this has major implications for marketing professionals. 
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Chances are your Social Media Strategy involves Facebook. As the top social media brand, its 500 million users are fast becoming the major focus for social media marketing. Here are some specific ways you can market to your audience on Facebook: 
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You only have finite resources for your social media marketing program. Where should you invest them? Here are some thoughts that can help you… 
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You begin your venture into Social Media Marketing by doing research and planning. Social media marketing is not creating a Facebook page or Twitter account. If you are to be effective, you must do your homework. Here are some things you need to know… 
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Social Media is a wave sweeping across the Internet. How to catch and ride that wave is at the forefront of online marketing discussions. Whether your organization is in Houston, Chicago or Tokyo, you are probably struggling with how to use social media sites to further your marketing objectives. Here are some things you should know… 
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