DMN3 Blog

DMN3 Blog - written & maintained by Robert M Brecht, Ph.D.

Social Media: Do You Know the Social Technographics Profile of Your Customers?

Tuesday, November 02, 2010

I’ve often written about the importance of understanding your customer as you approach any marketing initiative. It all begins with the customer. Analysts at Forrester Research provide another way to understand your target market in planning any social media marketing campaign.  
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