I’ve often written about the importance of understanding your customer as you approach any marketing initiative. It all begins with the customer. Analysts at Forrester Research provide another way to understand your target market in planning any social media marketing campaign.
[continued]
Aces of Marketing written by team members of DMN3.
Social Media: Do You Know the Social Technographics Profile of Your Customers?
Posted on: Tuesday, November 02, 2010, Written by Robert M. Brecht, Ph.D.
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