DMN3 Blog

Wouldn't you agree that your B2B or B2C Web site should help increase your sales? It sounds simple enough, yet most of us fail to make the effort required to align it with target market sales cycles.  
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If you write copy for the Internet, you must understand how users read on the Web. Otherwise you may be wasting your time… 
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I am often amazed at how little people understand about marketing on the web. They build a website and think “traffic” is the answer to achieving their goals. They should know better... 
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There are essentially two issues that one should be concerned with regarding Duplicate Content on the Internet: 
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Website optimization is all about writing good copy. Whether creating online articles, white papers, web page copy, or other Internet content, the importance of good, creative and original copy can not be overstated. I am referring to “conversion optimization” and “search engine optimization” (SEO). 
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