DMN3 Blog

The fact that mothers are the target market segment for a new advertising campaign for Vick’s Behind Ear Thermometer is not surprising. What is surprising is the level of sophistication that Blue Chip Marketing Worldwide is using to determine which mothers will see the ads. 
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Because of rapid expansion of mobile technologies, companies have no choice but to take mobile marketing very seriously as part of their online marketing strategies. If you haven’t started to do so yet, read on… 
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Moms are the administrators of their households and control about 85 percent of household purchases. That’s approximately 2.1 trillion dollars of spending per year. That’s trillion with a “T.” Effective marketing to moms means more sales for your business. 
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If you’ve been paying attention, you know that 2010 holiday retail sales easily beat analysts’ predictions. Leading the charge was online sales, with e-commerce sites seeing a 15 percent increase in sales over the 2009 holiday season, according to Spending Pulse. Other insights for you to consider as well… 
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Mobile Barcodes use in advertising and marketing is accelerating rapidly. If you have been paying attention, you probably have noticed them in a lot of unexpected places.. 
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It should come as no surprise to you that Americans are rapidly embracing digital devices. If your online marketing strategy is tied to people using computers, you may miss the boat to meeting your digital marketing objectives.  
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Are you looking for more ways to drive foot traffic and sales to your stores? An emerging mobile marketing strategy to smart phones offers an opportunity to do just that. Here’s how it works… 
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Promotional Coupons are a great incentive to get consumers to purchase your wares. Who hasn’t clipped coupons from the Sunday newspaper circulars at one time or another? If you haven’t kept up with the latest forms of coupons, you should… 
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Geo-targeted or location based mobile advertising has been touted for several years now. A number of companies are betting that this is the year that geo-targeted ads become a significant component of the digital advertising market. For some types of businesses, location based mobile ads makes good sense. What about yours? 
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Why do you think that Apple, a company that makes most of its money by selling devices, is getting into the mobile advertising business? Unless you are privy to boardroom discussions, the mystery has yet to be unlocked.  However, I have some ideas that may be relevant to the reasoning behind Apple's new business venture.. 
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