It’s no secret that mobile marketing’s influence on the purchasing process is growing rapidly. Holiday spending will be no different.  
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Marketing is all about influencing consumer buying behavior. New Geo-targeting marketing technologies and personalized pricing offers can have a major impact on buying behavior. One such impact is on impulse buying. 
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Mobile push marketing is one of the newest digital marketing channels. It is also one of the most potent. Here’s why… 
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The fact that mothers are the target market segment for a new advertising campaign for Vick’s Behind Ear Thermometer is not surprising. What is surprising is the level of sophistication that Blue Chip Marketing Worldwide is using to determine which mothers will see the ads. 
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Because of rapid expansion of mobile technologies, companies have no choice but to take mobile marketing very seriously as part of their online marketing strategies. If you haven’t started to do so yet, read on… 
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Moms are the administrators of their households and control about 85 percent of household purchases. That’s approximately 2.1 trillion dollars of spending per year. That’s trillion with a “T.” Effective marketing to moms means more sales for your business. 
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If you’ve been paying attention, you know that 2010 holiday retail sales easily beat analysts’ predictions. Leading the charge was online sales, with e-commerce sites seeing a 15 percent increase in sales over the 2009 holiday season, according to Spending Pulse. Other insights for you to consider as well… 
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Mobile Barcodes use in advertising and marketing is accelerating rapidly. If you have been paying attention, you probably have noticed them in a lot of unexpected places.. 
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It should come as no surprise to you that Americans are rapidly embracing digital devices. If your online marketing strategy is tied to people using computers, you may miss the boat to meeting your digital marketing objectives.  
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Are you looking for more ways to drive foot traffic and sales to your stores? An emerging mobile marketing strategy to smart phones offers an opportunity to do just that. Here’s how it works… 
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