Because of rapid expansion of mobile technologies, companies have no choice but to take mobile marketing very seriously as part of their online marketing strategies. If you haven’t started to do so yet, read on…
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DMN3 Blog
DMN3 Blog - written & maintained by Robert M Brecht, Ph.D.
Mobile Marketing: Do You Have a Strategy?
Targeting the Mom Market: An Award Winning Case Study
Marketing research and theories are fine. However, it's results you want. That’s why marketing case studies are important. Here’s a DMN3 case study about marketing to moms that you should find informative.
[continued]
Online Ad Spending Growing Phenomenally: Why?
One would expect that after a record-setting spree in 2010, that online advertising revenue would grow more modestly in 2011. Not so…here’s why.
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2010 Ad Spending in Context
As you know, everything is relative. That’s why 2010 was a relatively good year for advertising expenditures. What’s ahead for 2011 and beyond? Most ad spending followers expect a relatively flat period ahead for time-honored advertising channels…
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Online Advertising: What Are the Priorities for 2011?
It’s no secret that online advertising will continue to see strong growth in 2011 just as it has in the last year. The question is, what kind of online advertising will grow and why…
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Television Advertising: Will it Grow or Wane in Importance?
Television ad spending reflects the fact that television is still king of the mountain for all of the important criteria used by marketing professionals in placing advertising dollars. The question is, “How long will it last?”
[continued]
Advertising Outlays in U.S. Increased Significantly in 2010
It looks like the future is brighter for professional marketers as advertising budgets recover from 2009. Here’s a look at 2010 advertising expenditures…
[continued]
Are there Implications for SEO/SEM with Google’s Search Engine Algorithm Change?
The answer to how much Search Engine Optimization/Search Engine Marketing will be impacted is not clear yet. Here’s what we do know…
[continued]
Age Demographics and Online Activities: Implications for Online Advertising
Is age one of the demographics that is important to you and your online marketing dollars? If so, then the data from Pew Research will be of interest to you…
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Small and Medium-Sized Businesses Dramatically Increase Ad Spending: Have You?
2010 was a rebound year for advertising. While large advertisers led the way, the third quarter saw small and medium-sized businesses regain their confidence and jump back into advertising spending in a big way. If you are still sitting on the sidelines, your competition isn’t…
[continued]
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