Creating trust is very important to online marketing. Without enough of it, potential customers will not take the actions you want when they visit your website. Here are some specific steps you can take to increase your perceived reputation and generate increased trust.  
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If so, how well do they comply with the recently revised FTC Guides on Endorsements and Testimonials? It’s my experience that many such online reputation management efforts either ignore or violate the spirit of the new FTC Guides. Online reputation and image management is now an essential part of "public relations" for many companies. 
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