If so, how well do they comply with the recently revised FTC Guides on Endorsements and Testimonials? It’s my experience that many such online reputation management efforts either ignore or violate the spirit of the new FTC Guides. Online reputation and image management is now an essential part of "public relations" for many companies.
[continued]
DMN3 Blog
A blog about marketing - written & maintained by Robert M Brecht, Ph.D.
Do You Use Online Reputation Management Strategies?
Tuesday, April 20, 2010
1
Recent Posts
- Systematic Approach to Achieving Marketing Objectives
- Marketing Meets Alice in Wonderland
- What "Alice in Wonderland" Can Teach You about Marketing
- Email Marketing and Social Media
- Social Media: Your Facebook Marketing Options
- Which Social Media Sites are Best for Your Business?
- Social Media: Where Do You Begin?
- Social Media Marketing: Do You Know How?
- Social Media Continues to Attract More Internet Users
- You Need a Quality Website to Create Trust in Visitors’ Minds
Tags
- Advertising (4)
- Advertising Endorsements (1)
- Advertising Testimonials (1)
- B2B marketing (1)
- B2B websites (1)
- behavioral advertising (2)
- Behavioral Tailored Advertising (3)
- Behavioral Targeting (3)
- Competitor Insight (1)
- Competitor Intelligence (1)
- contextual advertising (1)
- Conversion Optimization (7)
- Customer Insight (3)
- Digital Advertising (4)
- Digital Marketing (7)
- Digital Strategy (1)
- Digital Video Advertising (1)
- Direct Marketing (1)
- E-commerce Website (1)
- Email (3)
- Email Metrics (1)
- Facebook (1)
- homepage (6)
- Integrated Marketing (1)
- Interactive Marketing (7)
- Internet marketing (14)
- Marketing (23)
- Marketing Research (4)
- Marketing Strategies (1)
- Mobile Ads (3)
- Mobile Advertising (3)
- mobile marketing (3)
- online advertising (7)
- Online behavioral advertising (4)
- online endorsements and testimonials (2)
- Online Marketing (13)
- Online Reputation (1)
- online reputation management (1)
- Online Tracking (2)
- Online Trust (3)
- Online Video Advertising (1)
- optimization (9)
- Perceived Online Risk (1)
- positioning (1)
- Recession Marketing (2)
- Sales Cycle (1)
- Search Engine Marketing (3)
- Search Engine Optimization (4)
- Smart Phones (1)
- Social Media (10)
- Social Networking (8)
- Testimonials (3)
- Texas Children's Hospital (1)
- Trust (4)
- Unique Selling Proposition (2)
- Value Proposition (2)
- Video Advertising (2)
- Web Copy (1)
- Web Copywriting (1)
- Website Design (12)
- Website Usability (1)
Archive
Friends
eMarketing Blogs DirectoryMarketingScoop
Blog TopList
BlogCatalog
Comments
Post has no comments.