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NEWS

Beth Howard Joins DMN3 as Director of Interactive Services

December 2011

Interview: Pamela Lockard on Marketing Excellence

AllBusiness.com - June 2011

DMN3 Client Wins for Outstanding Marketing and Business Development

June 2011

Marketing Profiles Offer Models for Success

Hartford Business – May 2011

5 Habits of Highly Successful Marketers

Target Marketing Magazine – May 2011

BLOG

Display Ad Click Metrics Can No Longer Be Defended

Tuesday, May 15, 2012

Impressions and clicks have long dominated the metrics of online advertising. Yet these two metrics may be the least important metrics in measuring the effectiveness of any particular banner or display ad.  
[continued]

Do Celebrity Endorsements Equal Advertising Effectiveness?

Tuesday, May 08, 2012

Celebrity endorsements are commonly used in advertising. Brands like Nike spend hundreds of millions of dollars each year on endorsements. If you plan on using celebrity endorsements, marketing research can help you make the right decisions. 
[continued]

THE RULES

Online Advertising: CPC vs. CPM

When given an option, buy digital advertising on a cost-per-click (CPC) basis versus a cost-per-thousand (CPM) basis because it will almost always generate more cost-efficient & qualified prospects and buyers.  
[continued]

Marketing Optimization: Quantify success for every campaign.

It sounds obvious, but the right media placement is often abandoned prematurely – or it’s kept running too long – because the response goal was not quantified prior to launch.  
[continued]

Results matter to all of us.

At DMN3 results matter. We are a marketing agency that begins every program with the end in mind. This means we start by understanding our client's advertising campaign goals. The integrated marketing solutions we use depend on the target and the objectives. The creative we design works across multiple channels to give customers a seamless experience. And we include measurement and back-end analysis in every campaign.

All this requires a nimble and savvy agency team. Our staff comes from advertising, direct marketing and digital advertising agencies. We use ongoing training to keep our staff abreast of the latest digital technology and best practices for online and offline marketing. We also provide education programs for our client's internal marketing staff.

With over 20 years as a marketing agency, we thrive in today’s performance driven world. Clients benefit from our varied experience. We sell a brand like an advertising agency. We drive traffic and track results like an online agency. And we analyze results like a direct marketing agency.

With DMN3, you get a marketing agency to help you achieve the highest return possible for the dollars spent. Call us when you want to talk about your next marketing program to acquire or retain customers.

Profiles in Marketing Excellence - Early 2011

Kraton

   
DMN3 on LinkedIn

To contact us by phone:
We have offices in
Houston and Dallas, Texas
713.868.3000 (Houston, TX) 214.826.7576 (Dallas, TX)

[contact us]