We’re checking email on a growing variety of devices. We’re reading on our smartphones while speed-walking to a meeting. Browsing on our tablets while waiting in line at Starbucks. Answering emails during our commute to work. Meanwhile, in a basement somewhere in Silicon Valley, some tech genius is probably building another slick gadget that will inevitably add to our long list of devices.
With all sorts of new ways to consume information, you want to make it incredibly easy for readers to enjoy your email content. You want to make it readable.
What is Readability?
Readability is the key difference between emails that hold our interest and the ones that bore us to tears. Webster defines readable content as one that is “clear and easy to read.” No matter how great your offer is, it won’t reach your potential customers if they don’t even bother to read it.
So how do you write emails people actually want to read?