Roll up your sleeves, buckle your belt and get ready to peek under the hood of your website. Like your car, your website requires regular maintenance in order to perform at a high level. If you’re trailing competitors in search rankings, your website probably has a few SEO bolts that must be tightened.
The discussion on SEO tends to center around on-page factors and, more recently, social media. Both are important signals, but they shouldn’t be the only ones you focus on. One of the cornerstones of search marketing success is technical SEO. I’m talking about the boring little things that make a huge impact. Technical ranking factors like meta data, site architecture and schema markup directly influence search rankings.
Here are the five must-know technical SEO factors that impact search rankings.