<iframe src="//www.googletagmanager.com/ns.html?id=GTM-55ZZXH" height="0" width="0" style="display:none;visibility:hidden">

How to Measure Content Marketing Effectiveness

Posted by | Jul 2, 2015

5 Ways to Measure Content Marketing Performance

Are you measuring your content marketing campaigns with an invisible tape? Are you getting vaguely quantified reports that tell you nothing about your marketing investment? Maybe you're one of the 49% of B2B marketers who are challenged with measuring content marketing effectiveness. Without concrete data, you simply have no way of knowing what's driving results, let alone how to improve the bottom line.

The good news is that there are many ways to determine if content marketing is working or not. Here are some tips to help you track content performance. I've also included a few tools to help you get started.

Read More

Topics: Content Marketing

The Truth About Baby Boomers and Social Media

Posted by | Jul 1, 2015

baby-boomers-on-social-media

Do Baby Boomers actually use social media? We asked 1,000 of them in our recent survey to better understand this group and their social media preferences. We wanted to know where they spend their time on social media and what actions they take as a result of these social media activities. Some of the discoveries surprised us.

Read More

Topics: Boomer and Senior Marketing

3 Keys to Website Conversion Optimization Success

Posted by | Jun 30, 2015

conversion-goals-funnel

You may have heard a few new phrases being thrown around recently. Conversion Rate Optimization (CRO)? Growth Hacking? Conversion Improvement? Goal Conversions? What exactly do these concepts mean? And more importantly, how can they help you generate more leads and close more business?

Let’s break it down.

Read More

Topics: Lead Generation, Website Optimization

How to Convert More Leads with Content Mapping

Posted by | Jun 29, 2015

Content Mapping Strategy

The memory is vivid. I walked into a clothing store unsure what to buy. I was thinking about buying a new sweater, but I want to look around first--to explore the store's options. I took about three steps in before being nearly tackled by an eager sales rep who politely recited a long welcome greeting that he probably has to recite so his supervisor won't cut off his left pinky. He asked if I need help finding anything. I replied “No, just looking around,” to which he immediately started singing a seemingly endless hymn of on-sale items (none of which happened to be the thing I was interested in -- a sweater). Overwhelmed and slightly terrified, I paced around for a few minutes, glanced around and found nothing I would actually buy. I looked up, found the exit and fled.

Content marketers are unwittingly driving prospects to the exit when they fail to map content to their buying journey. Oh, and it’s not just me. A recent eMarketer study revealed that 56% of email users unsubscribe from a business email list because of content that is no longer relevant. The solution? Content mapping. 

Read More

Topics: Content Marketing

How Does Google Define Quality Content?

Posted by | Jun 25, 2015

google-just-announced-a-hefty-move-in-its-ad-war-against-facebook

Quality is a subjective concept. It varies from person to person, company to company, industry to industry. Quality—at least, in online marketing terms—is also a moving target. What Google hailed as quality, say 10 years ago, isn’t necessarily quality today. With that in mind, it’s increasingly difficult to agree on what constitutes good content on the web. To keep things simple, I'll focus on what Google perceives as quality today.

Google assigns a quality score to every site. While this score is not available to the public, it’s part of the myriad ingredients in Google’s big algorithm gumbo. You may not know your site’s quality score, but it’s still a good idea to strive to make it as high as possible. One way to do this is by creating...wait for…wait for it… quality content. Over and over and over.

Let's see how the big G defines quality web content.

Read More

Topics: Content Marketing

Research Reveals the No. 1 Online Activity Performed by Baby Boomers

Posted by | Jun 24, 2015

google-mobile-friendly-update

There are 77 million Baby Boomers in the United States right now. They control over 70% of U.S. disposable income. And they’re using the Internet daily. But do you know which online activities take up most of their time? DMN3 recently conducted a primary research study of 1,000 Boomers and Seniors, between the ages of 50 and 82. We found several unique attributes that set this group apart, including their top two online activities.

Read More

Topics: Boomer and Senior Marketing

Why You Should Think Mobile-First for Facebook Ads

Posted by | Jun 23, 2015

facebook-mobile-ads

As smartphone and tablet use now make up 60% of all digital media time, it shouldn’t come as a surprise that the same is true for Facebook ads consumption. In fact, in their 2015 Q1 Earnings report, Facebook revealed that 73% of their advertising revenue came from mobile.

While this doesn’t mean you should completely cut desktop advertising out of the equation, you should think mobile first when creating your Facebook advertising campaigns.

Read More

Topics: Social Media

Is Direct Mail Dead?

Posted by | Jun 18, 2015

direct-mail

This has been a record year for my email inbox. As I sat down to type this, there were 35,478 unread emails in my inbox. It makes sense that companies are pumping out more emails than ever. After all, email is remarkably efficient and relatively cost-effective. In fact, many businesses espouse the idea of email as a faster, cheaper alternative to direct mail. This philosophy usually goes hand in hand with the belief that direct mail is, effectively, dead. But is there some truth to it? Has the clock finally stopped on good ol’ snail mail? Is it time to finally declare direct mail dead?

Read More

Topics: Direct Mail

How to Supercharge Your Business Blog

supercharge your business blog

Download Lead Generation on Steroids

How to Supercharge Your Business Blog
How to Drive Conversions With Email Marketing

Email Marketing

Download How to Drive Conversions with Email Marketing

Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

Download Influencing the Impulse Buyer and Answering the Rational Buyer

How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

Download How to Build an Inbound Marketing Powerhouse

Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

Download Ten Step Guide to a Successful Website Redesign

Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

Download Lead Generation on Steroids

How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

Download How to Maximize Your Marketing ROI Using Analytics

On Demand Webinar: The Ultimate Content Marketing Blueprint

The Ultimate Content Marketing Blueprint

View content marketing webinar on-demand

Subscribe to RSS Feed

Inbound Marketing Feed  Inbound Marketing Feed
 

Need Help Generating Leads?

Lead Generation Using Inbound and Direct Response

Download this FREE guide for 21 lead generation pillars.

Download lead generation using inbound and direct response guide