Our thoughts on inbound, digital, direct and outbound marketing

Why No One Reads Your Emails

Posted by | Jul 31, 2014

yawning

We all have busy lives and full inboxes. So when it comes to checking email, we want to do it as quickly as possible and move on to the next thing. This means that if you’re in the business of sending emails, for marketing, business or even personal purposes, you want to make sure that you're doing everything possible to get them opened and read. You want to write killer subject lines, personalize the message and keep it short and sweet. If readers are falling asleep while trying to read your emails, something is wrong.

But it’s not enough to highlight the issues with your emails; we’ve also outlined some practical solutions to help you turn your email marketing around.

Here are five reasons why no one's reading your emails and what you can do to change that.

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Topics: Email Marketing

3 SEO Quick Fixes You Can Apply Today

Posted by | Jul 30, 2014

seo-thumbs-upAre there SEO quick fixes in 2014? The answer is “yes” and “no.” Yes; you can fix some things that will immediately help your SEO efforts to bring traffic to your site. No; achieving high search rankings takes time and a lot more than a few quick fixes. Look at it this way. The changes you make today will play a part in getting higher search rankings in the long run. They are part of a thorough search engine optimization strategy.

Algorithms continue to evolve as Google, Bing and others make changes in their ranking factors and move to semantic search. Your efforts must advance as well. You might begin by looking for some low-hanging fruit in that process. The first thing you should do is make sure you are up to date on changes to ranking factors for 2014. Based upon what you have learned, then look for some things you can fix or optimize quickly.

Quick fixes will be limited to factors that you control. Some solutions are faster than others. Here are a few you might want to try.

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Topics: Search Marketing

Case Study: How We Generated a 500% ROI from an Email Campaign

Posted by | Jul 29, 2014

responsive-website-designOne of our industrial clients wanted to promote their new in-house catalog of used equipment. A global leader in natural gas compression equipment, this company provides services to customers aroud the world. The spectrum of energy clients ranges from major companies to independent distribution companies.

Our goal was to land a sale within the first three months of the campaign. We made that happen by focusing on building awareness, targeting the existing customer base and using the power of email marketing.

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Topics: Email Marketing

4 Marketing Automation Claims: Myth or Fact?

Posted by | Jul 23, 2014

marketing_automation_myths_vs_facts

There’s an overwhelming amount of evidence that marketing automation can lead to better performance. Businesses that want to apply marketing automation to their operations should have realistic expectations, though. Often they are left to determine what is myth, fact or conjecture as they evaluate various solutions. Vendors often tout comparison data and case studies to get organizations to make buying decisions.

Here’s my view as to whether four widely publicized notions are fact or myth.

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Topics: Marketing Automation

Local SEO is the Key to Higher Search Rankings

Posted by | Jul 22, 2014

local-search-seo

Have you noticed how Google has been pushing organic results further and further down the page? Have you also noticed that even in the organic results they are displaying results that are related or connected to your geographical location? That is because Google knows that most searches have local intent.

You see, we are in the midst of a monumental shift in how consumers use the Internet. Consumers are moving from their desktops to mobile devices.

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Topics: Search Marketing

15 Social Media Tips You Should Ignore

Posted by | Jul 17, 2014

Social Media Tips

Social media is rife with soi disant gurus parading around, handing out tips “guaranteed” to change your life. I’m sure their intentions are good, but their advice may not always be on point. Even those who have been working in the social media space for years sometimes pass down stale advice. 

Here are 15 social media marketing tips you should ignore.

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Topics: Social Media

5 Free Tools That Will Supercharge Your Email Marketing

Posted by | Jul 16, 2014

Marketing Tools

Email is one of the best ways to reach your target audience. However, just because you send emails does not mean that they are going to get noticed. In today’s world when people’s inboxes are more flooded than ever with unwanted junk mail, your emails need to stand out from the crowd.

The following free tools will help you create and test emails that have the best chance of getting noticed by your audience.

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Topics: Email Marketing

3 Powerful Ways to Integrate Your Online and Offline Campaigns

Posted by | Jul 15, 2014

Offline-Online Gone ViralSuccessful business owners take advantage of all their resources, and that includes integrating online and offline marketing strategies. Marketing integration strengthens your brand. It helps customers find what they want when they need it. Above all, it promotes a strong brand experience.

For example, if a product is seen in a weekly ad, the customer will probably search for it online. If they have trouble finding your product online, then they get frustrated and head to your competitor. If potential customers can't find you online, you risk losing them to a competitor.

The old way of thinking--that online and offline marketing are two separate strategies--is dead. Online and offline are now perceived as two components of one campaign, because the sole purpose is to gain more customers and strengthen your brand experience. 

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Topics: Marketing Integration

How to Supercharge Your Business Blog

supercharge your business blog

How to Supercharge Your Business Blog
Lead Generation Using Inbound and Direct Response Marketing

lead-gen-using-inbound

How to Drive Conversions With Email Marketing

Email Marketing

Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

Website Lead Generation Guide

Website Lead Generation Guide

Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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