Are you measuring your content marketing campaigns with an invisible tape? Are you getting vaguely quantified reports that tell you nothing about your marketing investment? Maybe you're one of the 49% of B2B marketers who are challenged with measuring content marketing effectiveness. Without concrete data, you simply have no way of knowing what's driving results, let alone how to improve the bottom line.
The good news is that there are many ways to determine if content marketing is working or not. Here are some tips to help you track content performance. I've also included a few tools to help you get started.