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Our thoughts on inbound, digital, direct and outbound marketing

Are You Making These 7 Direct Marketing Mistakes?

Posted by | Apr 23, 2015

Direct Mail SamplesDirect marketing is one of the oldest types of marketing. While the Internet has changed the way marketers use direct marketing, many continue to make the same common mistakes that they made years ago.

Reducing even a few of the common mistakes will result in a better return for your marketing dollars.

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Topics: Direct Marketing

The 5 Most Effective Words in Email Subject Lines

Posted by | Apr 22, 2015

email-subject-lines

Which words should you use in your email subject lines? Which ones should you avoid like the plague? Experienced marketers are familiar with the time-honored words that create a sense of urgency, as well as the spam traps, like “free,” that hamper email campaigns. But what works today and what doesn't may surprise you.

Alchemy Worx recently analyzed data from 21 billion emails sent by 2,500 brands. They examined email subject lines word by word to determine the most effective words. Their research uncovered a list of words that grab attention and boost open rates.

So what are these magic words?

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Topics: Email Marketing

The Most Common PPC Advertising Mistake

Posted by | Apr 21, 2015

ppc-advertising-mistake-1

There’s a good reason PPC advertising is one of the biggest digital marketing channels around. It allows marketers to quickly get in front of specific audiences as they search using keywords. PPC can also be a black hole, gobbling up your advertising budget with little to show for it. The first step to preventing a poor Return on Ad Spend (ROAS) is to avoid this common PPC advertising pitfall.

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Topics: Search Marketing

Mobilegeddon: 5 Resources to Help You Survive the Google Mobile Update

Posted by | Apr 17, 2015

google-mobile-friendly-update

Mobilegeddon is almost upon us. The great Google Mobile Update will roll out on April 21st, 2015. We want you to be prepared. Whether it’s about your content strategy or how to fix specific mobile issues, we've rounded up the best mobilegeddon posts to help you improve the mobile search experience and set up your site for long-term success.

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Topics: Mobile Marketing, Search Marketing

3 Key Ways to Combine Direct Marketing and Social Media

Posted by | Apr 16, 2015

offline-online-gone-viral

Social media’s role as an essential marketing channel is well documented. What’s changing is the way it’s being used for direct marketing purposes. It boils down to three fundamental ways to combine direct and social media marketing.

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How to Prepare Your Site for Google’s Mobile Algorithm Update

Posted by | Apr 14, 2015

google-mobile-friendly-algorithm-update

By now you’ve probably heard about the Big Google Mobile-Friendly Algorithm Update of 2015. You’re probably wondering how this update will affect your website. What do you need to do to prepare your page for what the webosphere has dubbed the Mobilegeddon (or Mopocalypse, depending on who you ask)? Fear not, it’s not as scary as you might think.

In this post, I’ll explain what you need to know about the upcoming Google mobile algorithm update and three simple tweaks you can make to better position your site for lasting success.

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Topics: Mobile Marketing

How to Create Exciting Content for a "Boring" Industry

Posted by | Apr 13, 2015

Create Exciting Content for a "Boring" Industry

Have you ever tried to create exciting content for a boring industry?  I have. Yes, I admit it’s more challenging than writing content for business sectors that are more interesting with breaking news stories. And yes, some industries appear as exciting as “watching paint dry.”

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Topics: Content Marketing

The 5 Best Infographics of the Week

Posted by | Apr 10, 2015

infographics-galore

We are visual creatures. And it’s because visuals are appealing—they give our eyes a break from text and can make the most complex of information easier to digest. This week’s marketing roundup is focused around the idea of something visual: infographics. We went digging to find infographics that displayed information in an easy-to-read way. These infographics also include tips you can apply to your own marketing strategies. From mobile SEO tips to email marketing, we've rounded up this week's best infographics. Take a look.

(Click on each image to view the full infographic.)

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Topics: Marketing Roundup

How to Supercharge Your Business Blog

supercharge your business blog

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How to Supercharge Your Business Blog
How to Drive Conversions With Email Marketing

Email Marketing

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Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

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How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

Download How to Build an Inbound Marketing Powerhouse

Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

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Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

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How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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On Demand Webinar: The Ultimate Content Marketing Blueprint

The Ultimate Content Marketing Blueprint

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