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Two Surefire Ways to Know If You Have a Bad PPC Manager

Posted by | Aug 27, 2015

bad-ppc-manager

You know the feeling. Marketing executives that oversee PPC managers or their agency performing PPC for them often have a nagging feeling that the campaigns are not performing as well as they should.  But how can you tell for sure? Today, I’ll show you the most important key indicators and best practices that dictate the success or failure of a PPC campaign.

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Topics: Search Marketing

10 Mind-Blowing Baby Boomer Facts

Posted by | Aug 26, 2015

boomer-and-daughter

In 1966, Time chose “The Generation Twenty-Five and Under” for its Man of the Year issue. This group went on to become the 76.4 million people known as Baby Boomers.

As a group, would-be Boomers were the wealthiest, most active and most physically fit generation up to that time.  Many of them grew up genuinely expecting the world to improve with time. They liked Ike and loved Lucy. They watched in awe as Elvis Presley twisted his hips and squealed as the Beatles invaded the US.

They were the first generation to attend integrated schools. They were encouraged to turn on, tune in and drop out. They sat in the rain for “3 Days of Peace & Music” at the Woodstock Festival. They learned to duck and cover and got their news once a day from a Newspaper. They were told the medium is the message so they attached tin foil to their rabbit ears to watch 3 television stations… in black and white. They bought chewing gum, cigarettes, even cars because they liked the advertising jingles.

So what are these Boomers up to today? Catch up with these 10 mind-blowing Baby Boomer facts.

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Topics: Boomer and Senior Marketing

How to Motivate Employees to Share Their Knowledge

Posted by | Aug 25, 2015

employees-share-knowledge

As marketers, we work in a team environment. At DMN3, for instance, we thrive on a collaborative structure. As the saying goes, “none of us is smarter than all of us.” In other words, when you pool intelligence you get better results and exceed expectations. You’ll agree that a truly collaborative environment is one where everyone feels comfortable enough to share their knowledge and expertise. So, how do you inspire this free flow of information?

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Topics: Strategy

How to Fix the 3 Most Common Landing Page Issues

Posted by | Aug 20, 2015

Landing Page Form

Put on your consumer hat for a second. Take a cursory glance at your landing page and ask yourself, “If I were a prospect, why would I download this offer?” If you can’t think of a good reason to take that next step within three seconds, then your offer needs to be improved. You only have approximately 3-5 seconds to capture a user’s attention.

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Topics: Inbound Marketing

The One PPC Mistake You’re Probably Making

Posted by | Aug 19, 2015

digital-advertising-fraud

Did you know that most PPC campaigns fail to generate positive results? Why do so many brands continue to throw ad dollars in the waste basket by launching ineffective PPC campaigns? Well, the answer lies in one common PPC mistake almost every business makes.

And that mistake is…

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Topics: Search Marketing

How to Integrate Direct Marketing and Social Media

Posted by | Aug 18, 2015

offline-online-gone-viral

Social media’s role as an essential marketing channel is well documented. What’s changing is the way it’s being used for direct marketing purposes. It boils down to three fundamental ways to combine direct and social media marketing.

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29 Essential Content Marketing Metrics

Posted by | Aug 13, 2015

metrics

One of the biggest content marketing challenges is measuring content effectiveness. Creating quality content is one thing. Understanding how to evaluate content performance is another thing. Traffic and pageviews don't tell the full story. You have to dig deeper and take a closer look at how your content program is impacting your bottom line.

So what should you measure?

Luckily for you, Curata has compiled a list of the most meaningful content marketing metrics. These include engagement metrics, cost metrics and sales metrics.

Check out the infographic below.

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Topics: Content Marketing

How Credit Unions Can Drive Big Revenue with Big Data

Posted by | Aug 12, 2015

drive-revenue-with-big-data-analytics

There's a Tsunami sweeping through the landscape of marketing. It's called big data. Big data is shaking up businesses across various sectors, from health care to credit unions. But what exactly does this mean for the modern credit union marketer?

To understand how to maximize the promise of big data analytics requires a thorough grasp of the concept.

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Topics: Data and Analytics, Data Modeling

How to Supercharge Your Business Blog

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How to Drive Conversions With Email Marketing

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Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

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How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

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Ten Step Guide to a Successful Website Redesign

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Lead Generation Using Inbound and Direct Response Marketing

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How to Maximize Your Marketing ROI Using Analytics

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