Our thoughts on inbound, digital, direct and outbound marketing

Vince Vaughn Mocks Stock Photos in Hilarious Marketing Stunt

Posted by | Mar 4, 2015


Stock photos have become a punchline in marketing, because they're usually cheesy and unintentionally hilarious. Actor Vince Vaugn is the latest to take a swipe at stock photos in a new photoshoot. Vaughn and his Unfinished Business co-stars teamed up with iStock by Getty Images and Twentieth Century Fox to create a series of stock photos you can download for free.

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Topics: Digital Marketing

Customer Retention Tactics: 5 Real-World Examples That Work

Posted by | Mar 3, 2015


In today’s consumer-driven marketplace, keeping your customers happy is more important than ever. Not only will upset customers not return for future purchases, they might leave bad reviews or comments on your social media pages causing others to think twice about doing business with you. On top of that, attracting a new customer is 7 times more costly than retaining an existing one.

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Topics: Strategy

5 Signs It's Time to Outsource your Digital Marketing

Posted by | Feb 26, 2015


Is it time to outsource your digital marketing?

With the increased demand for constant, fresh content, coupled with the rapid pace of technological change, many companies are looking to outsource their digital marketing. In fact, according to Gartner’s US Digital Marketing Spending Report, most companies are outsourcing up to 50% of all digital marketing activities.

If you’re on the fence, here are some strong indicators that outsourcing is the right decision:

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Topics: Digital Marketing

How to Jumpstart Your 2016 AEP Medicare Marketing

Posted by | Feb 25, 2015


What does a local or regionally focused Medicare Advantage plan need to do to jumpstart their 2016 AEP marketing? The answer is: “build your brand” in your service area. Brand takes precedence over quality when it comes to Medicare Advantage plan enrollment.

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Topics: Medicare Advantage Marketing

7 Habits of Highly Effective B2B Marketers

Posted by | Feb 24, 2015


What are top-tier B2B marketers doing differently than their less successful peers? Some marketing tactics are more effective and efficient than others. Marketing studies have identified these productive tactics. Studies also find differences in their use among thriving organizations and those still struggling to reach marketing goals. Try these seven habits of highly effective B2B marketers and you will be well on your way to joining them.

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Topics: Content Marketing, B2B Marketing

7 “Quick Fixes” to Hit Your Lead Generation Goals

Posted by | Feb 19, 2015


Falling behind on your lead generation goals? If so, you are not alone. Lead generation continues to be a big marketing challenge for many businesses. Consider these “quick fixes” to help you get back on track in meeting your lead generation goals.

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Topics: Lead Generation

How to Fix Common Issues with Your Credit Union Social Media

Posted by | Feb 18, 2015


I’ve noticed a common theme on credit union social media pages, having recently been involved in conducting social media audits for various credit unions. Companies know they need a social media presence, but they haven’t quite figured out how to make it work effectively.

Here are some common issues I noticed and some tips on how to fix them.

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Topics: Social Media

Are You Making These Medicare Marketing Mistakes?

Posted by | Feb 17, 2015


Is your Medicare Advantage plan meeting enrollment targets? With beneficiaries able to choose from 18 Medicare Advantage plans, you need to step up your game in order to remain competitive. It’s time to review your efforts and fine tune your marketing and sales strategy. Start by eliminating common Medicare Advantage marketing mistakes.

While Medicare Advantage plans tend to focus on not making slip-ups when it comes to marketing guidelines, they often forget other Medicare marketing mistakes that can hurt their efforts. Here are three key ones to consider:

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Topics: Medicare Advantage Marketing

How to Supercharge Your Business Blog

supercharge your business blog


How to Supercharge Your Business Blog
How to Drive Conversions With Email Marketing

Email Marketing


Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer


How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse


Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign


Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing


How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics


On Demand Webinar: The Ultimate Content Marketing Blueprint

The Ultimate Content Marketing Blueprint

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