Our thoughts on inbound, digital, direct and outbound marketing

Study: The No. 1 Reason Companies Seek Marketing Automation

Posted by | Apr 15, 2014

automated-machine

Most consumers begin their buying journey online. They search for products, read reviews and ask friends for suggestions through social media. Buyers educate themselves online. The fact that they’re likely to do this before making contact with a vendor is reason enough to seriously consider marketing automation as a lead nurturing solution. There’s no question about it: You need marketing automation in order to compete. 

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Topics: Marketing Automation

How to Use Instagram for Social Media Marketing

Posted by | Apr 10, 2014

Instagram_Icon_Large

Since its launch in 2010, Instagram has become a major player in the social media space. With over 76 million active users each day, brands are quickly taking notice and incorporating Instagram into their social media marketing strategies. If you haven’t yet established a profile on Instagram, or you are struggling with how to best use the site, these tips will help you jump-start your journey to success. Enjoy! 

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Topics: Social Media

5 Ideas for a Better Marketing Automation Campaign

Posted by | Apr 9, 2014

production-cookie-in-factory

Our world is drowning in information. There’s more information today than there’s ever been before. With such an overload, it’s crucial for marketers to understand their prospects and to respect their time. One way to ensure better contextual marketing is to hyper-target prospects and only send them the information they need. This is where marketing automation comes in. 

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Topics: Marketing Automation

Should You Use PPC for B2B Marketing?

Posted by | Apr 8, 2014

pay-per-click

It’s no secret that the Internet has become the primary source of information for B2B buyers who are searching for business solutions. Studies show that searching online and viewing vendor websites are the top sources of information for B2B buyers as they begin the buying process. One recent study is Demand Gen Reports 2013 B2B Buyer Behavior Survey. Given the importance of search in the buying process, should B2B marketers use PPC search marketing? 

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Topics: Search Marketing

Search Marketing Tool Comparison: Raven Vs Moz

Posted by | Apr 3, 2014

 SEO_Tools

I’ve recently been exploring various tools to help manage our search engine marketing efforts. While there are many different options, the two that ultimately won over our subscriptions were Moz and Raven Tools

While these tools each have their pros and cons, they both offer valuable insights. In this post, we will explore each tool – the highlights, benefits and features that can best help your marketing efforts. 

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Topics: Search Marketing

Direct Marketing Enhances Digital Marketing Performance

Posted by | Apr 2, 2014

digital-marketing-direct-marketingIntegrating direct marketing and digital marketing is an effective way to boost overall campaign performance. Direct mail is the workhorse of direct marketing and sometimes provides a better ROI compared to digital channels.

Well targeted direct mail lists are not difficult to acquire. A direct mail piece reaches the mail box of the intended recipient. Direct mail can be used to drive consumers to a website or landing page, and encourage recipients to opt in to email marketing.

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Topics: Digital Marketing, Direct Marketing

Study: Growth in Digital Marketing for Medicare Marketers

Posted by | Apr 1, 2014

seniors-choose-digital

Preliminary results from the DMN3 Institute’s 2014 Medicare Advantage Marketing Benchmark Study show that marketers are quickly embracing digital marketing for boomers and seniors. The Institute surveyed Advantage plan marketers on a number of marketing topics.

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Topics: Digital Marketing, Boomer and Senior Marketing

7 Unique Places to Find Ideas for Content Marketing

Posted by | Mar 27, 2014

content_ideas

Content creation and inbound marketing go together like bread and jelly. Great content is all about ideas—great ideas that add value to the reader’s experience and generate quality leads. But where do you find these great content marketing ideas?

You’re probably sitting on a content reservoir without knowing it. In this post, we’ll show you just where to look to find ideas to help you create quality content.

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Topics: Content Marketing

    
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How to Supercharge Your Business Blog
Lead Generation on Steroids

lead-gen-on-steroids

How to Drive Conversions With Email Marketing

Email Marketing

Influencing the Impulse Buyer and Answering the Rational Buyer

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How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

Website Lead Generation Guide

Website Lead Generation Guide

Lead Generation on Steroids

Lead Generation on Steroids

How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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