Our thoughts on inbound, digital, direct and outbound marketing

How to Improve ROI with Customer Segmentation

Posted by | Jan 27, 2015


CMOs understand the importance of data-driven decisions. You can’t sell your product or service to everyone so you need to be selective in spending your marketing dollars. The first step is determining just which customers provide the biggest return for your marketing efforts. That involves defining you best customers (profiling) and grouping together others with them that share similar characteristics (customer egmentation). Customer profiles and segmentation are two sides of the same coin.

This process not only provides the “who” of the target audience but the insights needed for the “how“ as well.

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Topics: Data Modeling

5 Critical Factors That Drive Customer Retention Strategies

Posted by | Jan 22, 2015


Customer retention marketing is a key driver of growth and long-term profits for any business. While some businesses still value the acquisition of new customers over developing a deeper relationship with current customers, it’s actually counterintuitive based on what we know about the lifetime value of existing customers. For those who have seen the light, here are some strategic customer retention strategies that can go right to your bottom line.

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Topics: Strategy

4 Ways Top CMOs Engage and Educate Employees

Posted by | Jan 21, 2015


CMOs have a lot on their plate. They are leading the charge to new technology and marketing processes to engage digital customers and build their company’s brand. Most astute CMO and C-Suite executives understand that to pull off such a transformation, they need to engage and educate their own employees as part of that effort.

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Topics: Digital Marketing

How to Improve the Relationship Between Marketing and Sales

Posted by | Jan 20, 2015


Are you trying to improve the relationship between Marketing and Sales? It can be very frustrating because the people involved in these roles are different animals. For years the two functions have operated as walled off silos from each other. Aligning them requires overcoming both this history and animosity between the two groups. Despite these obstacles, it’s a job worth doing. Aligning them will result in big payoffs to your organization.

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Topics: Lead Generation

5 Healthcare Marketing Trends to Watch in 2015

Posted by | Jan 15, 2015


U.S. healthcare marketing trends reflect a healthcare delivery system in transition. There are two underlying reasons for this transition. One is the evolution from a fee-for-service payment system to a healthcare delivery model based on transparency, quality outcomes and patient satisfaction. The second is the rise of the empowered healthcare consumer. These changes affect both the “how” and the “who” of medical marketing strategies. As a result, the role of doctors as decision-makers is undergoing a transformation.

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Topics: Boomer and Senior Marketing, Healthcare Marketing, Medicare Advantage Marketing

The Art of Selling Content Marketing to the C-Suite

Posted by | Jan 14, 2015


Selling content marketing to the C-Suite is an art. It’s no longer news that content marketing can greatly improve ROI. Every content marketer knows this. The real challenge, however, is to illustrate exactly how content marketing positively impacts a company’s bottom line. Even if you’re an avid content ambassador at your organization, you can’t achieve success alone. You need to master the art of selling content marketing to the C-Suite in order to attract the buy-in (and budget) necessary to execute a profitable content program.

C-Suiters hold the key to your success. Use these tips to impress them with your pitch:

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Topics: Content Marketing

5 Keys to Reaching Your Lead Generation Goals in 2015

Posted by | Jan 13, 2015

Are you so bogged down in day-to-day lead generation tactics and deadlines that you can’t see the forest for the trees? If so, take a step back and make the time to start taking a strategic view of your lead generation efforts. Strategic thinking will lay the ground for tactical actions. If your priority for 2015 is to improve both the quality and quantity of your leads, you are not alone.

These five strategic keys might just open the door to your future success.

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Topics: Lead Generation

3 Ways to Improve ROI with Buyer Personas

Posted by | Jan 8, 2015


You spend countless hours and energy working on your buyer personas. Yet, somehow, Sample Sally and Marketing Mike seem to lack the type of specifics you need in order to understand your ideal buyers. Worse, your salespeople don’t understand your personas. To maximize your marketing profits, you need to first define your personas and try to understand their primary concerns.

And that's just the start.

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Topics: Content Marketing

How to Supercharge Your Business Blog

supercharge your business blog


How to Supercharge Your Business Blog
How to Drive Conversions With Email Marketing

Email Marketing


Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer


How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse


Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign


Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing


How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics


On Demand Webinar: The Ultimate Content Marketing Blueprint

The Ultimate Content Marketing Blueprint

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