Our thoughts on inbound, digital, direct and outbound marketing

Local SEO is the Key to Higher Search Rankings

Posted by | Jul 22, 2014

local-search-seo

Have you noticed how Google has been pushing organic results further and further down the page? Have you also noticed that even in the organic results they are displaying results that are related or connected to your geographical location? That is because Google knows that most searches have local intent.

You see, we are in the midst of a monumental shift in how consumers use the Internet. Consumers are moving from their desktops to mobile devices.

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Topics: Search Marketing

15 Social Media Tips You Should Ignore

Posted by | Jul 17, 2014

Social Media Tips

Social media is rife with soi disant gurus parading around, handing out tips “guaranteed” to change your life. I’m sure their intentions are good, but their advice may not always be on point. Even those who have been working in the social media space for years sometimes pass down stale advice. 

Here are 15 social media marketing tips you should ignore.

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Topics: Social Media

5 Free Tools That Will Supercharge Your Email Marketing

Posted by | Jul 16, 2014

Marketing Tools

Email is one of the best ways to reach your target audience. However, just because you send emails does not mean that they are going to get noticed. In today’s world when people’s inboxes are more flooded than ever with unwanted junk mail, your emails need to stand out from the crowd.

The following free tools will help you create and test emails that have the best chance of getting noticed by your audience.

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Topics: Email Marketing

3 Powerful Ways to Integrate Your Online and Offline Campaigns

Posted by | Jul 15, 2014

Offline-Online Gone ViralSuccessful business owners take advantage of all their resources, and that includes integrating online and offline marketing strategies. Marketing integration strengthens your brand. It helps customers find what they want when they need it. Above all, it promotes a strong brand experience.

For example, if a product is seen in a weekly ad, the customer will probably search for it online. If they have trouble finding your product online, then they get frustrated and head to your competitor. If potential customers can't find you online, you risk losing them to a competitor.

The old way of thinking--that online and offline marketing are two separate strategies--is dead. Online and offline are now perceived as two components of one campaign, because the sole purpose is to gain more customers and strengthen your brand experience. 

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Topics: Marketing Integration

Facebook Brand Engagement is Up?

Posted by | Jul 10, 2014

Facebook Engagement is Up

Many of the conversations around Facebook marketing tend to focus on how drastically brand engagement has been plummeting. Indeed, there have been many reports stating that Facebook’s engagement is down 40 percent throughout the year, following Facebook's latest algorithm tweak. But a recent report from Socialbakers shows that brands are actually starting to increase their engagement with consumers by sharing their content on Facebook.

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Topics: Social Media

The Complete List of SEO Ranking Factors [Infographic]

Posted by | Jul 9, 2014

Google's SEO Ranking Factors

SEO is complicated. Sometimes, explaining how SEO really works to a novice can be about as difficult as explaining quantum theory to a three-year-old. There are several signals to watch for, and they always seem to be changing. Fast. It’s virtually impossible to get a grip on everything that goes into the big, mysterious search engine algorithms. How does Google determine a sites quality score? If you were hoping to kickstart your Hump Day with a nifty infographic that breaks down all the ranking signals you need to improve your SEO efforts, you’re in luck.

And not just any infographic. An infographic of 200—yes, 200—SEO ranking factors.

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Topics: Search Marketing

7 Critical Email Marketing Metrics You're Overlooking

Posted by | Jul 8, 2014

Measure your metrics

Are you overlooking metrics that could improve your email campaign performance? Digital marketers today have access to so much data that it can be difficult seeing the forest for the trees. I’m reminded of the old saying; "Just because you can measure something, that doesn’t mean you should."

Email marketers have come to rely on the performance indicators provided by their email service provider (ESP). By focusing on these metrics, marketers may overlook others sources of actionable data that can improve results.

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Topics: Email Marketing

Email Marketing Best Practices: IKEA

Posted by | Jul 3, 2014

IKEA Store

In case you didn’t already know, email marketing is the most profitable form of online marketing. According to the Direct Marketing Association, email marketing has an ROI of 4300%! In another study, Econsultancy.com found that 68% of companies rate the channel as “good” or “excellent.”

Surprisingly, though, companies are spending just 16% of their marketing budget on email. In fact, 61% of marketers rate their email marketing at “poor” or “average.” Only 4% rate it “excellent," according to Econsultancy.com.

So who are these “excellent” email marketers? Well, I consider Ikea one of them.

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Topics: Email Marketing

How to Supercharge Your Business Blog

supercharge your business blog

How to Supercharge Your Business Blog
Lead Generation Using Inbound and Direct Response Marketing

lead-gen-using-inbound

How to Drive Conversions With Email Marketing

Email Marketing

Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

Website Lead Generation Guide

Website Lead Generation Guide

Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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