We all have busy lives and full inboxes. So when it comes to checking email, we want to do it as quickly as possible and move on to the next thing. This means that if you’re in the business of sending emails, for marketing, business or even personal purposes, you want to make sure that you're doing everything possible to get them opened and read. You want to write killer subject lines, personalize the message and keep it short and sweet. If readers are falling asleep while trying to read your emails, something is wrong.
But it’s not enough to highlight the issues with your emails; we’ve also outlined some practical solutions to help you turn your email marketing around.
Here are five reasons why no one's reading your emails and what you can do to change that.