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The 7 Essential Elements of a Content Marketing Plan

Posted by | Aug 4, 2015

content-marketing-strategy

You need a blueprint to construct a building. And you certainly need a well-defined plan to build and run a successful content marketing program. A content blueprint sets standards, guides your journey and helps you stick to the course. Below, I’ve highlighted the 7 critical components of a world-class content marketing plan.

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Topics: Content Marketing

Context Marketing is the Key to Winning Your Customer's Heart

Posted by | Jul 30, 2015

contex-marketing

How do you delight a stranger? How do you attract the admiration of a consumer who has never heard of your products or services? The answer lies in your marketing strategy. Are you using mass marketing tactics or are you using context marketing to its full potential? 

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Topics: Strategy

5 Common Video Marketing Mistakes to Avoid

Posted by | Jul 29, 2015

video-mistakes

Online videos are becoming ever more popular. In 2013, 75% of internet users watched digital videos for an average of 7 ½ hours each month and 64% were able to recall an ad.

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Topics: Digital Marketing

Google Dumps Google+

Posted by | Jul 28, 2015

google-plus-logo

Farewell. Adios. So long, Google+.

Google has finally dumped its social media platform, Google+. You shouldn't be surprised, though—Google+ had been flailing for a bit.

"When we launched Google+, we set out to help people discover, share and connect across Google like they do in real life," said Bradley Horowitz, VP of Streams, Photos and Sharing at Google. "While we got certain things right, we made a few choices that, in hindsight, we’ve needed to rethink." Horowitz added that Google will migrate Google+ features out of the social platform. They’ll be incorporated into other Google products.

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Topics: Social Media

7 Overlooked Marketing Strategies That Still Get the Best Results

Posted by | Jul 23, 2015

Customer-Engagement-touchpoint

I practice the art of marketing every day. It’s my job to help clients meet lead goals, improve their conversion rates and, at the end of the day, grow their business. By leading strategy for B2B and B2C clients across multiple industries, I have identified seven marketing formulas that help businesses to succeed.

Most of these marketing tips take back-to-basics approaches. In a marketing world filled with buzz words and ad jargon, a lot of fundamental marketing concepts get lost. Here are a handful of timeless marketing principles that still get the best results today.

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Topics: Strategy

5 Costly Mistakes to Avoid When Marketing to Boomers

Posted by | Jul 22, 2015

marketing-to-boomers

There’s a lot of advice on the web about marketing to Boomers. Do this, do that. Join this social network, advertise on that social platform. Some of the recommendations are truly useful. Some, though well-intentioned, completely miss the mark. Mostly, the noise creates confusion.

It can feel daunting and overwhelming. This is why some of us give up on a channel or strategy before seeing results.

If you’re tired of the confusion and chaos, I have some good news for you.

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Topics: Boomer and Senior Marketing

3 Simple Ways to Amplify Your Twitter Profile

Posted by | Jul 21, 2015

twitter-nyse

Twitter can be a gold mine or a huge flop. Creating and sharing relevant content for your target audience is just one step toward reaching your lead generation goals. The next step? Promoting content that others will actually share. Twitter users can exponentially increase your reach and awareness.

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Topics: Social Media

10 Mind-Blowing Direct Mail Statistics

Posted by | Jul 16, 2015

direct-mail-facts

With the growth of email and the popularity of social media, many marketers are rushing to declare direct mail dead. If you suspect that they’re wrong, you’re not alone. Studies confirm and statistics back up the fact that direct mail is the unsung hero of marketing channels.

Here are some stats that prove direct mail is still alive and profitable.

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Topics: Direct Mail

How to Supercharge Your Business Blog

supercharge your business blog

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How to Supercharge Your Business Blog
How to Drive Conversions With Email Marketing

Email Marketing

Download How to Drive Conversions with Email Marketing

Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

Download Influencing the Impulse Buyer and Answering the Rational Buyer

How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

Download How to Build an Inbound Marketing Powerhouse

Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

Download Ten Step Guide to a Successful Website Redesign

Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

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How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

Download How to Maximize Your Marketing ROI Using Analytics

On Demand Webinar: The Ultimate Content Marketing Blueprint

The Ultimate Content Marketing Blueprint

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