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Our thoughts on inbound, digital, direct and outbound marketing

Marketing Roundup: Facebook Updates, Google Mobile Ranking and More

Posted by | Mar 27, 2015

facebook_headquarters

New this week: Content still reigns supreme; Facebook announces new ad updates and platform changes; Google will begin ranking and labeling mobile-friendly websites; and Bing Ads changes the way you run a campaign. Catch up on this week’s marketing news and think about how you can implement them in your strategy.

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Topics: Digital Marketing

The DOs and DON’Ts of Crafting a Value Proposition

Posted by | Mar 26, 2015

Dos and Don'ts of Value Propositions

Your value proposition is a statement that explains what benefit you deliver to consumers and how you do it better than your competitors. A great value proposition is succinct, specific and comprehensible.

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Topics: Strategy

The 10 Commandments of Lead Generation

Posted by | Mar 25, 2015

lead-generation-commandments

Businesses continue to seek the Holy Grail of lead generation: improving both the quality and quantity of leads. The key to their quest lies in following the 10 commandments of lead generation. Those marketing disciples that do will be rewarded with eternal bliss in their efforts.

If you are a non-believer, consider the findings of Ascend2’s latest research on the subject. The following 10 commandments are proven strategies to increase the quality and quantity of leads.

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Topics: Lead Generation

What Google's Decision to Index Twitter Means for Marketers

Posted by | Mar 24, 2015

 Google Indexing Tweets

Google and Twitter recently announced that they’re working together to display real-time tweets in Google search results. This means marketers may have an opportunity to use Twitter to improve their brands’ online presence.

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Topics: Social Media

9 Powerful Email Subject Line Techniques Every Marketer Should Know

Posted by | Mar 20, 2015

Email Subject Line Techniques

You know a good email subject line when you see it. It might be an email newsletter from a company whose products or services you don’t even want. If the subject line is engaging enough, you can’t help but open it. These are the types of strong email subject lines you want to generate for your B2B and B2C customers.

Here are the nine most effective email subject line techniques in no particular order of popularity:

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Topics: Email Marketing

7 Medicare Advantage Marketing Techniques That Actually Work

Posted by | Mar 19, 2015

Medicare Advantage Marketing Techniques

Medicare Advantage enrollment marketing is in the midst of change. The 2014 DMN3 Medicare Advantage Marketing Benchmark Study highlighted the marketing trends taking place. The study found that Medicare marketers see an increasingly important role for digital marketing. Combining new online and traditional marketing techniques can actually work together to improve ROI.

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Topics: Medicare Advantage Marketing

Lead at First Sight: How to Build a Lovable Brand

Posted by | Mar 18, 2015

Lovable Lead Generation Tips

Consumers have an infinite number of options when it comes to choosing a brand. In today’s market, getting consumers to notice you demands more than just having a good product. 

Here are four ways to make prospects fall in love with your brand: 

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Topics: Lead Generation

5 Content Marketing Lessons from House of Cards

Posted by | Mar 17, 2015

Content Marketing Lessons from House of Cards

I have yet to see the entire third season of House of Cards, but this I know for sure: Netflix gets content marketing right. House of Cards, now in its third season, has already changed the way we view serial drama. And marketing.

Here are five specific, applicable content marketing lessons from House of Cards.

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Topics: Content Marketing

How to Supercharge Your Business Blog

supercharge your business blog

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How to Supercharge Your Business Blog
How to Drive Conversions With Email Marketing

Email Marketing

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Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

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How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

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Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

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Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

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How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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On Demand Webinar: The Ultimate Content Marketing Blueprint

The Ultimate Content Marketing Blueprint

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