Our thoughts on inbound, digital, direct and outbound marketing

How to Create Exciting Content for a "Boring" Industry

Posted by | Oct 23, 2014

yawning

Have you ever tried to create exciting content for a boring industry?  I have. Yes, I admit it’s more challenging than writing content for business sectors that are more interesting with breaking news stories. And yes, some industries appear as exciting as “watching paint dry.”

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Topics: Content Marketing

When Being Nice Doesn’t Work: How to Handle Negative Facebook Posts

Posted by | Oct 22, 2014

facebook_logoYour Facebook Page is an extension of your place of business. By that logic, you wouldn’t like it if a customer came into your place of business and started being terribly disruptive. What if this person continued even after you’ve tried to reason with them? You would probably tell them to leave the premise, right? Should your Facebook Page be any different?

When an angry fan stops by your Facebook Page and reasonably tries to resolve a matter, you should listen and respond. Here's a nifty guide on how to handle critics on social media. As we outlined in that guide, you’ll want to act promptly, take the conversation off the social platform and try to make them happy. But what do you do if that doesn’t work?

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Topics: Social Media

The One Thing You Must Do If You Want Boomers to Buy

Posted by | Oct 21, 2014

baby-boomer-marketing-personas

No two baby boomers are alike. Yet, marketers tend to treat them the same. Let’s take a look at three baby boomer sisters ranging in age from 55 to 63. Their differences illustrate why segmentation and persona development are important steps when marketing to boomers.

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Topics: Boomer and Senior Marketing

Get More Engagement from Your B2B Email Marketing [Free Webinar]

Posted by | Oct 20, 2014

clicks-that-stick

Crafting compelling email content is a constant challenge. In fact, it is the biggest challenge facing email marketers today, according to a recent survey. That’s why we put together a B2B email marketing webinar to help you transform your email campaigns.

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Topics: Email Marketing

4 ways to Integrate Email Marketing and Social Media

Posted by | Oct 16, 2014

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The holy grail of digital marketing is combining the benefits of email and social media marketing. Integrating the ubiquitous use of social networks with the effectiveness of email would seem to be a winning recipe for any marketing campaign. Yet, for many businesses, the two channels compete, each trying to best the other.

Social media offers the greatest opportunities for marketers, but email delivers the bacon when it comes to lead generation and ROI. Marketers understand that social media must be part their mix. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, 92% of marketers said that social media is important for their business. That’s up 6% since 2013.

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Topics: Email Marketing

A 7 Step Guide to Social Media Crisis Management

Posted by | Oct 15, 2014

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At some point, your company will be involved in some sort of social media scandal, backlash or complaints-gone-wild scenario. Don't wait until you're faced with a crisis to start preparing an action plan. Having a plan in place for such a scenario is the first step toward resolving the issue quickly and effectively.

So what should your social crisis management plan look like?

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Topics: Social Media

5 Must-Know Technical SEO Factors for Better Search Rankings

Posted by | Oct 14, 2014

technical-seo-ranking-factors

Roll up your sleeves, buckle your belt and get ready to peek under the hood of your website. Like your car, your website requires regular maintenance in order to perform at a high level. If you’re trailing competitors in search rankings, your website probably has a few SEO bolts that must be tightened.

The discussion on SEO tends to center around on-page factors and, more recently, social media. Both are important signals, but they shouldn’t be the only ones you focus on. One of the cornerstones of search marketing success is technical SEO. I’m talking about the boring little things that make a huge impact. Technical ranking factors like meta data, site architecture and schema markup directly influence search rankings.

Here are the five must-know technical SEO factors that impact search rankings.

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Topics: Search Marketing

The 3 Most Effective Content Marketing Channels

Posted by | Oct 13, 2014

content-marketing-1

Content marketing is one of the latest trends sweeping through the marketing industry. Not only is the content itself key, the channels by which you share the content are also critical. With so many different options available, it can be challenging to find which channels work best for your needs. 

A recent survey from MarketingSherpa has revealed the three most effective forms of content marketing.

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Topics: Content Marketing

How to Supercharge Your Business Blog

supercharge your business blog

How to Supercharge Your Business Blog
Lead Generation Using Inbound and Direct Response Marketing

lead-gen-using-inbound

How to Drive Conversions With Email Marketing

Email Marketing

Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

Website Lead Generation Guide

Website Lead Generation Guide

Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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