Our thoughts on inbound, digital, direct and outbound marketing

Seasonal Marketing Tips Every B2B Marketer Must See

Posted by | Oct 29, 2014

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When businesses think about “seasonal marketing,” foremost in their minds is the November – December holiday season. That’s because the jingle heard over the next two months is not the sound of jingle bells. It’s the sound of cash being spent…a lot of it. Most marketers understand that seasonal marketing is not just about the end-of-year holiday season. It’s also not just about B2C marketing.

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Topics: Strategy, Content Marketing

How to Identify "Pandalized" Content on Your Website

Posted by | Oct 28, 2014

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I've seen it over and over: Google Panda strikes. Site traffic dips. Then Panda strikes again. Traffic dips again. Another algorithm change. Site visits sink even further. Next thing you know, your website is losing pageviews at a steady pace until it becomes a shell of its old self. No bueno. Panda hits can be frustrating, but the good news is that recovery is possible.

The first step toward Panda recovery is to quickly identify the source of Pandalization. Do this correctly and you’ll stop the bleeding and start regaining some of your traffic. Panda primarily targets low-quality content. It’s critical that you identify low-quality content on your website that may have triggered the Panda penalty. Follow this simple step-by-step tutorial to jumpstart your Panda recovery.

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How to Create Exciting Content for a "Boring" Industry

Posted by | Oct 23, 2014

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Have you ever tried to create exciting content for a boring industry?  I have. Yes, I admit it’s more challenging than writing content for business sectors that are more interesting with breaking news stories. And yes, some industries appear as exciting as “watching paint dry.”

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Topics: Content Marketing

When Being Nice Doesn’t Work: How to Handle Negative Facebook Posts

Posted by | Oct 22, 2014

facebook_logoYour Facebook Page is an extension of your place of business. By that logic, you wouldn’t like it if a customer came into your place of business and started being terribly disruptive. What if this person continued even after you’ve tried to reason with them? You would probably tell them to leave the premise, right? Should your Facebook Page be any different?

When an angry fan stops by your Facebook Page and reasonably tries to resolve a matter, you should listen and respond. Here's a nifty guide on how to handle critics on social media. As we outlined in that guide, you’ll want to act promptly, take the conversation off the social platform and try to make them happy. But what do you do if that doesn’t work?

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Topics: Social Media

The One Thing You Must Do If You Want Boomers to Buy

Posted by | Oct 21, 2014

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No two baby boomers are alike. Yet, marketers tend to treat them the same. Let’s take a look at three baby boomer sisters ranging in age from 55 to 63. Their differences illustrate why segmentation and persona development are important steps when marketing to boomers.

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Topics: Boomer and Senior Marketing

Get More Engagement from Your B2B Email Marketing [Free Webinar]

Posted by | Oct 20, 2014

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Crafting compelling email content is a constant challenge. In fact, it is the biggest challenge facing email marketers today, according to a recent survey. That’s why we put together a B2B email marketing webinar to help you transform your email campaigns.

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Topics: Email Marketing

4 ways to Integrate Email Marketing and Social Media

Posted by | Oct 16, 2014

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The holy grail of digital marketing is combining the benefits of email and social media marketing. Integrating the ubiquitous use of social networks with the effectiveness of email would seem to be a winning recipe for any marketing campaign. Yet, for many businesses, the two channels compete, each trying to best the other.

Social media offers the greatest opportunities for marketers, but email delivers the bacon when it comes to lead generation and ROI. Marketers understand that social media must be part their mix. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, 92% of marketers said that social media is important for their business. That’s up 6% since 2013.

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Topics: Email Marketing

A 7 Step Guide to Social Media Crisis Management

Posted by | Oct 15, 2014

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At some point, your company will be involved in some sort of social media scandal, backlash or complaints-gone-wild scenario. Don't wait until you're faced with a crisis to start preparing an action plan. Having a plan in place for such a scenario is the first step toward resolving the issue quickly and effectively.

So what should your social crisis management plan look like?

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Topics: Social Media

How to Supercharge Your Business Blog

supercharge your business blog

How to Supercharge Your Business Blog
Lead Generation Using Inbound and Direct Response Marketing

lead-gen-using-inbound

How to Drive Conversions With Email Marketing

Email Marketing

Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

Website Lead Generation Guide

Website Lead Generation Guide

Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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