If you’ve been frustrated with the limited amount of text Google allows in AdWords, you’ll be happy to learn of their recently launched Callout Ad Extension. The callout ad extension allows you to include an extra line of text in your search ads. You might use this to highlight important aspects of your business, including products and services you’re promoting.
For example, you could use the callout to mention business policies, like limited time offers, free shipping, price-matching and operating hours. You might also use it to highlight product features, such as remote controlled, light weight, or batteries included. The possibilities really are unlimited, and providing these extra details can make it easier for consumers to make a decision in your favor.