What does Google want?
When does Google want it?
What's Google’s definition of quality content?
Quality is subjective. One person’s idea of quality is another’s idea of mediocre. Quality varies from company to company, industry to industry and user to user.
Quality—at least, in online marketing terms—is also a moving target. What Google hailed as quality, say 10 years ago, isn’t necessarily quality today. With that in mind, it’s increasingly difficult to agree on what constitutes good content on the web. To keep things simple, I'll focus on what Google perceives as quality today.
Google assigns a quality score to every site. While this score is not available to the public, it’s part of the myriad ingredients in Google’s big algorithm gumbo. You may not know your site’s quality score, but it’s still a good idea to strive to make it as high as possible. One way to do this is by creating...wait for…wait for it… quality content. Over and over and over.
Let's see how the big G defines quality web content.