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Should You Market to Baby Boomers on Social Media?

Posted by | May 21, 2015


Is it prudent to market to Baby Boomers on social media? Does social media make sense for this audience or is it a big waste of marketing dollars? What better way to find the answer to these questions than by going straight to the source: Baby Boomers themselves. To better understand this group, we surveyed 317 people aged 60 to 69 to learn about their online activities.

Here's what we found.

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Topics: Social Media, Boomer and Senior Marketing

How to Write Emails People Actually Want to Read

Posted by | May 20, 2015


We’re checking email on a growing variety of devices. We’re reading on our smartphones while speed-walking to a meeting. Browsing on our tablets while waiting in line at Starbucks. Answering emails during our commute to work. Meanwhile, in a basement somewhere in Silicon Valley, some tech genius is probably building another slick gadget that will inevitably add to our long list of devices.

With all sorts of new ways to consume information, you want to make it incredibly easy for readers to enjoy your email content. You want to make it readable.

What is Readability?

Readability is the key difference between emails that hold our interest and the ones that bore us to tears. Webster defines readable content as one that is “clear and easy to read.” No matter how great your offer is, it won’t reach your potential customers if they don’t even bother to read it.

So how do you write emails people actually want to read?

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Topics: Email Marketing

21 Surprising Lead Generation Stats

Posted by | May 14, 2015


Would you run a science experiment without instructions? Things could go wrong. You might mix the wrong chemicals or measure the wrong portions. Designing a lead generation campaign without a plan is similar to a science experiment without a manual. Lead generation drives business revenue, and a strategic plan drives successful lead generation programs. As someone once told me, knowing is half the battle.

Whether you’re prepping a business case or setting up a lead generation campaign, it’s helpful to know what works today and what just might be a waste of time and resources. Which is why I’ve compiled a list of lead generation stats every marketer should know.

So hold on to your jaw as you browse these mind-blowing lead generation facts.

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Topics: Lead Generation

The Truth About Boomers and Direct Marketing

Posted by | May 13, 2015


Most marketers make one common mistake when marketing to Baby Boomers. This mistake accounts for the failure of direct marketing campaigns geared toward Boomers. The mistake? Addressing Boomers as a monolithic group. In reality, Boomers are a generation of people whose drivers and interests differ widely. We recently highlighted the differences between Boomers and Millennials, but it’s also important to understand how Boomers differ from other Boomers.

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Topics: Boomer and Senior Marketing

7 Keys to Direct Marketing Success

Posted by | May 12, 2015


Imagine reaching those who want to hear from you. Imagine taking your solutions to those who need them the most. Imagine making a positive impression on those who’ve never heard of your business. Or delighting those who have. This is direct marketing in a nut shell. And, contrary to what you may have heard, it’s still a big deal.

Having toiled in the trenches of direct marketing for nearly 25 years, we’re eager to share what has helped us design award-winning lead generation campaigns for clients across various verticals. No matter what you sell, direct marketing is a proven method for generating more customers and increasing revenue without breaking the bank.

Below, you’ll find a compilation of 7 strategies to help you unlock the door to direct marketing mastery:

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Topics: Direct Marketing

How to Jazz Up "Boring" B2B Content

Posted by | May 11, 2015

Jazz Up B2B Content

B2B content can seem more than a little boring. B2B content marketing specialists are always looking for ways to jazz up their content to make it more appealing to their audience. While looking to make their content more entertaining, an amazing number of B2B marketers are creating content based on a wrong assumption.

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Topics: Content Marketing

4 Direct Marketing Tips for Healthcare

Posted by | May 7, 2015


With roughly 16.4 million newly insured adults now added to health insurance roles under the Affordable Care Act, healthcare marketers must be feeling good right now. Here are some direct marketing tips that will turn these newly insured into healthcare customers.

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Topics: Healthcare Marketing

How to Handle a Social Media Crisis

Posted by | May 6, 2015


At some point, your company will be involved in some sort of social media crisis, backlash or complaints-gone-wild scenario. Don't wait until you're faced with a crisis to start preparing an action plan. Having a plan in place for such a scenario is the first step toward resolving the issue quickly and effectively.

So what should your social crisis management plan look like?

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Topics: Social Media

How to Supercharge Your Business Blog

supercharge your business blog

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How to Supercharge Your Business Blog
How to Drive Conversions With Email Marketing

Email Marketing

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Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

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How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

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Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

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Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

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How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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On Demand Webinar: The Ultimate Content Marketing Blueprint

The Ultimate Content Marketing Blueprint

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