Our thoughts on inbound, digital, direct and outbound marketing

B2B Marketing Strategies for 2015 You Should Implement Now

Posted by | Sep 16, 2014

 b2b-marketing-strategies

It's not too early to start thinking about B2B marketing strategies for 2015. In doing so, it's important to note that, while the shift from offline to digital tactics has slowed, B2B online approaches continue to evolve. B2B marketers are adapting B2C digital tactics as they react to changes in the B2B buying process. Smart marketers won’t wait until 2015 to implement these practices.

B2B digital marketing tactics in 2015 are being influenced by a number of factors.

Some of them include:

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Topics: B2B Marketing

How Google Defines Quality Content

Posted by | Sep 11, 2014

Google-plus

What does Google want?

Quality content.

When does Google want it?

Now.

What's Google’s definition of quality content?

Um…

Quality is subjective. One person’s idea of quality is another’s idea of mediocre. Quality varies from company to company, industry to industry and user to user.

Quality—at least, in online marketing terms—is also a moving target. What Google hailed as quality, say 10 years ago, isn’t necessarily quality today. With that in mind, it’s increasingly difficult to agree on what constitutes good content on the web. To keep things simple, I'll focus on what Google perceives as quality today.

Google assigns a quality score to every site. While this score is not available to the public, it’s part of the myriad ingredients in Google’s big algorithm gumbo. You may not know your site’s quality score, but it’s still a good idea to strive to make it as high as possible. One way to do this is by creating...wait for…wait for it… quality content. Over and over and over.

Let's see how the big G defines quality web content.

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Topics: Content Marketing

How to Pick the Right Keywords for a B2B PPC Campaign

Posted by | Sep 9, 2014

Keywords

The success of any B2B PPC campaign hinges on picking the right keywords. You need to choose ones that match your business goals; are highly relevant to your targeted search audience; have enough search volumes to get results; and are likely to convert those targeted to become leads.

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Topics: Search Marketing

B2B Lead Generation: 4 Things Top Performers Do Differently

Posted by | Sep 4, 2014

There are a number of B2B marketing tactics that separate top performing lead generation businesses from everyone else. Successful B2B lead generation marketers use more tactics than those who don’t perform as well. Let’s examine four key tactics and the companies that are using them effectively.

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Topics: B2B Marketing

The State of Medicare Advantage Marketing 2014

Posted by | Sep 3, 2014

medicare-advantage-benchmark-resultsWhere is Medicare Advantage marketing headed? What are successful marketers doing differently? What's working and what's not? DMN3’s 2014 Medicare Advantage Marketing Benchmark Study breaks down current shifts and future trends.

We surveyed enrollment marketing managers, directors and C-Level executives in an attempt to understand what really matters. This study is an overview of their marketing strategies, content priorities, spending patterns and much more.

See some key findings and download the full report below.

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Topics: Medicare Advantage Marketing

5 Social Media Marketing Lessons from the Ice Bucket Challenge

Posted by | Aug 29, 2014

ice-bucket-challenge

Holy Ice Buckets.

This summer had some record-low temperatures in the micro-climates directly below the buckets of participants of the ALS Ice Bucket Challenge. Everyone, from celebrities to politicians, are taking part in the global phenomenon. Our directors got in on the action the other day. Perhaps you've even dunked yourself, donated funds and/or both. However, as a social media marketing professional, you're also thinking, "Why the freezing heck didn't I think of that?"

Thanks to the Ice Bucket Challenge, the ALS fundraising team has raised 800% more funds this year than at the same time last year (good for them!), and donations are still pouring in. Literally. I pity the 2015 ALS fundraising team as they brainstorm for next year's ideas. 

So, what can social media marketers learn from the success of the Ice Bucket Challenge?

Here are 5 things we learned from the whole experience.

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Topics: Social Media

DMN3 Directors Take the Ice Bucket Challenge

Posted by | Aug 28, 2014

dmn3-directors-ice-bucket-challenge

It was a cold Wednesday afternoon for DMN3 directors. With their team members relishing a rare chance to dump ice water on their heads, our directors graciously accepted the icy challenge.

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Topics: Social Media

What Makes a Great Email Subject Line?

Posted by | Aug 26, 2014

email_marketing_old_navy 

The best email subject lines use the right words in the right context. While other factors contribute to open rate as well, the subject field is the key to successful email marketing campaigns. Let’s look at how words and context work together to boost open rates. 

Before you begin writing subject lines, consider these two trends impacting email marketing.

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Topics: Email Marketing

How to Supercharge Your Business Blog

supercharge your business blog

How to Supercharge Your Business Blog
Lead Generation Using Inbound and Direct Response Marketing

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How to Drive Conversions With Email Marketing

Email Marketing

Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

Website Lead Generation Guide

Website Lead Generation Guide

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Lead Generation Using Inbound and Direct Response Marketing

How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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