Online Advertising

Bulletproof your SEO.

Following controversial Search Engine Optimization practices can leave you with low- or no-page ranks within search engines. While many companies proclaim “Top Rankings in All Search Engines,” following their techniques can actually get your URL banned from search results. Here are five mistakes you don't want to make in SEO marketing.

• Duplicate Pages
• Invisible Text
• Keywords in Comment, Hidden, or Style Tags
• Link Farms and Link Exchange programs
• Tiny Text
• Cloaking

The rules of SEO are constantly changing. Stay informed to protect your URL.

Use only opt-in lists for your email marketing programs.

When prospecting outside of your customer or in-house data files, use only reputable list sources that guarantee single or double opt-in by individuals in the email list.

This practice will help insure the relevancy of your offer to the prospect, increase the likelihood of interest in your product or service and increase response and revenue. Conversely, it will prevent unwanted solicitations to the individuals (SPAM), avoid wasted company resources and money and minimize negative attitudes toward your company or brand.

CPC vs. CPM.

When given an option, buy digital advertising on a cost-per-click (CPC) basis versus a cost-per-thousand (CPM) basis because it will almost always generate more cost-efficient & qualified prospects and buyers. Buying on a cost-per-thousand basis will generate a lot of eyeballs and awareness of your product, but generate less immediate prospect involvement and interaction with your brand.

Outsourced Search Engine Marketing programs are typically more effective than in-house programs.

SEM requires dedication with customized ad text and landing pages…updated on a regular basis in order to optimize effectiveness. It also requires identifying the most aggressive competitors and manipulating your campaign to make it more effective. Commonly understaffed and overburdened in-house marketing departments typically do not have enough time to provide constant daily SEM maintenance that is required to deliver the most effective results.

When to send business emails.

In most cases, it is best to send business emails Tuesday through Thursday, either at the start of the day around 9:30 a.m., or just after lunch around 1:30 p.m. Avoid sending business emails after 4 p.m., on weekends, or around holidays when business people take time off.