Marketing & Advertising Services
Clients want measurable results in acquisition and retention marketing campaigns. We are a marketing agency focused on analytics. We use several steps in our approach. First: identify the process consumers’ use to make decisions. Next: optimize the online marketing and offline marketing channels to meet the consumer at critical points.
To build lasting relationships with clients, we make ourselves accountable. Our direct marketing agency background gives us the framework. And we call it The DMN3 Insync Process®.
Collecting data is only one part of the marketing. How you use data to refine strategy and the creative message is critical. Campaign tracking and analytics give the direction.
As an online marketing and direct marketing agency, we reach the right audience with the right creative message. We use the right online and offline channel mix to attain customer goals. This puts everything "insync." Our job as a marketing agency does not end when a program launches. The key to success is ongoing marketing optimization.
While we get to know a new client, we always look for ways to achieve small marketing wins right away. Together we build on the small wins through research, testing and optimization. The insights gained pave the way for success in the next program.
Whether we work on an individual acquisition project, or an ongoing retention-marketing program, we apply our measurement approach, The DMN3 Insync Process®.
Online Marketing
Internet marketing is an important component in any integrated marketing campaign to increase sales and customer retention. Many of today’s consumer purchases and business relationships are researched online prior to a purchase or business commitment. DMN3 understands the importance of developing online strategies and using online advertising to increase your bottom line. We can employ our tracking tools to follow visitors as they come to your web site or landing page or open your emails.
We rely on email, paid and organic search, user-generated content, social networking and the latest applications to support our client's brand and improve sales. Internet marketing triggers response and provides an ongoing dialogue with prospects and customers to build relationships.
The online audience requires creative that is engaging, relevant and honest. The creative teams within our advertising agency understand these expectations and how to develop messages that deliver a positive customer experience. We also understand that the challenge is not just getting your audience to open the message, but getting them to read it.
Offline Marketing
Traditional marketing media continues to yield results. We often see the best results when teamed with online marketing channels. We approach our media decisions holistically. It is all about the target audience and the goal of the campaign. We understand the ins and outs of the direct marketing business and all of the offline marketing channels including direct mail. We build tracking into offline media through inbound phone and landing pages.
Our creative teams design and write for direct mail, print ads, outdoor boards, brochures, and radio and TV advertising. A DMN3 team can also put a trade show or event together from concept and graphic design through building and reporting traffic for the event.
Marketing Optimization
A campaign's success delivers positive and measurable results. This is why we begin each program with the end in mind. Campaign metrics are defined early in the process. We use our direct response training to help us optimize at every step. Profiling and modeling help us to identify the target audience — we overlay the target market with media channel demographics. Online creative message testing comes next.
A successful customer acquisition or customer retention program follows proven steps. You start with research, move into testing and provide the findings for updates as quickly as possible. Using our centralized campaign reporting, we provide data that is easy to interpret. This makes it quicker to improve with the optimization process. Our measurement, analytical and web tools provide benefits beyond the typical advertising agency and online marketing agency. Contact us for a free consultation about your next campaign.
