Marketing & Advertising Services
Clients require results that are quantifiable, measurable and profitable. In today’s fragmented media market, a savvy marketing agency understands the importance of identifying preferred resources in your customers’ decision making process and then optimizing online marketing and offline marketing channels to reach the target audience. We have developed our own approach, The DMN3 Insync Process®, to achieve positive measurable results for our clients.
DMN3 is a marketing firm that believes in building client relationships and confidence through accountability. We use our experience as a direct marketing agency working with measurable media to deliver improved results for our clients. We know successful marketing begins and ends with understanding the steps in the customer experience to achieve the big wins. And, while we are getting to know a client and their customer, we are looking for ways to achieve an immediate win. Then, we build on that win with ongoing improvements identified through research, testing and optimization for subsequent programs.
Collecting data is only part of a marketing success equation. It’s the innovations in creative messaging and the media planning refined by data interpretation that impact marketing programs in the most positive way. Our tracking, campaign reporting and web analysis methods are what separate us from a traditional advertising agency. When you talk with us it will be obvious that we’ve been working with data for lead management and customer retention for years.
As an online marketing and direct marketing agency, we know that reaching the right audience with the right creative message and using the most efficient mix of online and offline channels is the formula for attaining customer goals. This puts everything "insync" for the best results. We believe our job as a marketing agency does not end when a program is launched. We view on going marketing optimization as the key to attaining marketing nirvana.
Whether we are working on an individual project, or an ongoing program, we can apply our measurement-based approach, The DMN3 Insync Process®, to increase a client’s acquisition and retention marketing success.
Online Marketing
Internet marketing is an important component in any integrated marketing campaign to increase sales and customer retention. Many of today’s consumer purchases and business relationships are researched online prior to a purchase or business commitment. DMN3 understands the importance of developing online strategies and using online advertising to increase your bottom line. We can employ our tracking tools to follow visitors as they come to your web site or landing page or open your emails.
With an understanding of the needs of your prospects and customers, we have the insight to develop customer-focused online marketing strategies that include email messages, paid and organic search, user-generated content, social networking and the latest applications to complement your brand and improve sales through qualified leads. We view internet marketing as an important strategic resource to trigger immediate responses and provide an ongoing dialogue with prospects and customers to build relationships.
The online audience requires creative that is engaging, relevant and honest. The creative teams within our advertising agency understand these expectations and how to develop messages that deliver a positive customer experience. We also understand that the challenge is not just getting your audience to open the message, but getting them to read it.
Offline Marketing
Traditional marketing media continue to yield results in many marketing strategies and even boost results when teamed with online marketing channels. We approach our media decisions holistically, based on the preferences of the targeted audience and the goal of the communication. We understand the ins and outs of direct mail because we started our direct marketing business with direct mail and then branched into other offline marketing channels. We have the knowledge and experience to build tracking into offline media either through conventional methods or response-directed online media. Despite the new online media, direct mail still ranks as one of the most effective direct response channels.
Our creative teams are experienced in design and writing for direct mail, print media ads, outdoor boards and bulletins, collateral and brochures, and radio advertising. We have a DMN3 team that can put together a trade show or event from concept and graphic design through building and reporting traffic for the event.
Marketing Optimization
Campaigns delivering positive measurable results provide the proof that they were successful. This is why we say we begin each program with the end in mind. We know the importance of defining campaign metrics early in the process. With our years of direct response training, we understand the best way to deliver improved results is through optimization at every step, from beginning to end. Our clients have the option of using our specialized data-based optimization methods. Through profiling and modeling we can better define your audience. We can overlay your audience preferences with media channel demographics and then do online testing of creative messaging to ensure relevance with your audience.
A successful lead management or customer retention program starts with research, moves into testing and provides the findings for updates as quickly as possible. Through our centralized campaign reporting dashboard, we can provide data that is easier to interpret and therefore quicker to implement for a more efficient optimization process. At DMN3, we believe that our measurement, analytical and web analysis tools provide benefits beyond the typical advertising agency and online marketing agency.
