Diana DiOrioExecutive Director |
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Who had the biggest influence on your career & why?David Ogilvy – he professed how essential it is to always sit on the same side of the table as the client, to see problems through their eyes. "When I take a total view of their business, I am better able to give them sound advice." – David Ogilvy, Confessions of An Advertising Man What drove your decision to get into the marketing business?This is a field where one can never be bored and the challenges are numerous. We have the ability to serve clients in a critical purpose – building their business and their brand. Share a great client story.I was fortunate to work with one of the world’s leading computer manufacturers whose marketing programs were funded quarter by quarter. This made it difficult for our client’s product managers to create annual plans with proactive initiatives. I took our client contact out to dinner one evening and we began talking about our challenge to consistently plan and manage programs for annual events like “back-to-school” with the last-minute funding. The conversation led us to a strategy that encompassed skeletal planning combined with scalable programs which addressed new markets not being targeted by the sales force. This ultimately led to new revenues for the company. Additionally, all print marketing communications for these programs were set up to drive prospects to online information centers through offers that incentivized targets to opt-in. This led to improved ROI each quarter as printing and postage costs were reduced. These programs were presented to the CEO, adopted as a “Best Practice” and shared with other product managers throughout the company. What attracted you to DMN3?The DMN3 Institute because it focuses on educating our staff, clients and the next generation of marketers. I believe the Institute inspires all of us to continue educating ourselves so we can compete in a global marketplace. In your opinion, what makes a great brand?Those that are true to their cause and mission. What driving career goals are you still pursuing?To always “work smarter,” be curious and stay ahead of the curve in the ever-changing world. What food helps you think creatively?Any kind of berries! And pistachio nuts! Tell us about your pets.I want one – someday soon! What is your all-time favorite TV program?I have always enjoyed Charlie Rose. Charlie has fascinating guests and his questions are always about what I would want to know. These days, many interviewers do not ask smart questions. The Big Idea with Donny Deutsch is also a favorite. Name your favorite websites?Metacritic.com |
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