Ed Lathum
Ed Lathum

Ed Lathum

Project Manager
Ed Lathum

What are you most proud of – your finest hour?

My family – raising three fine boys and being married for 35+ years.

What attracted you to DMN3?

People I met during the interview.

In your opinion, what makes a great brand?

Simplicity and familiarity and packaging – HERSHEY candy bar is a perfect example.

Name at least one talent that you wish you could master?

MAC Graphics applications, Photoshop, etc.

If you were marooned on a desert island, what would you miss most?

Besides my family, that would be baseball.

What is your favorite sports team & why?

Chicago Cubs – it's a mystery.

Name your biggest frustration.

Simple mistakes.

Describe your childhood and include where you grew up.

One of 11 kids (3rd oldest child and the oldest boy), I grew up playing unorganized sports for the most part. I went to grade school in the 50's, high school in the early 60's, to college and the military in the 60's. I'm a product of my generation.

What is your all-time favorite TV program? (on-air or not)

Science Fiction Theatre – it aired on Saturdays at 6 p.m. in the 50's.

What is your least favorite TV program?

The Lawrence Welk show – back in the day of one TV per household, my folks made us watch it every week.

When you're not working, what do you do for fun?

Work around the house – I like to DIY.

Name your three favorite websites.

Cubs.com
Our family web page – I keep in contact with my folks, siblings, nieces and nephews all around the world though this one site.
MSN.com – keeps me up to date on news, sports, etc.