James Bates
Interactive Producer

Who had the biggest influence on your career & why?
My stepmother – on my 20th birthday she gave me a sketchbook and helped me get into art.
What drove your decision to get into the marketing business?
I became a graphic artist because I love being creative at work.
What are you most proud of – your finest hour?
My wedding day is my happiest moment.
Share a great client story.
While working at ADV Films, I came up with the idea to change the color of the DVD cases instead of using black or white. It really made the packaging stand out.
In your opinion, what makes a great brand?
A product or service that the public understands without having to explain it to them.
Name at least one talent that you wish you could master?
Playing the guitar.
What food helps you think creatively?
Oreo cookies and milk.
Name your biggest frustration.
Having to repeat things.
Tell us about your pets.
We have a dog named Satchimo – he's a very lovable chow mix that can play dead – very cool.
What is your least favorite TV program?
I can't think of one because if I don't like it, I don't watch it.


