Who had the biggest influence on your career & why?

Jimmy Pryor, former president of Pueblo to People nonprofit catalog. With his servant-leader style and pragmatic approach to direct marketing, Jimmy patiently allowed me to learn by doing.

What are you most proud of – your finest hour?

It was at a press check, 3:00 a.m., Craftsman Press Seattle, seeing the web presses run my first glorious 4-color catalog. It was the first of more than 50 issues I would produce over 12 years. Over that time, our buyer/donor file grew from 95,000 people to more than 1.2 million, NPR did an hour-long special live from Guatemala and Houston, and year after year, large publications like New York Times, San Francisco Chronicle and Chicago Tribune did feature stories about our products and innovative approach to third world development.

What attracted you to DMN3?

I wanted to be part of an open-minded, diverse, talented, light-on-your-feet team of innovative artists and strategy-minded marketers who work hard to ensure our clients' utmost satisfaction and ultimate success.

What is your method for developing creative solutions for your clients?

Effective copy starts with facts, builds on instinct and ends at the strategic pot of gold: What's our goal? How do we want the consumer to feel and react to the message? Clever is never enough – it has to be on the right page. When all the questions have answers…I imagine myself sitting under a sun umbrella on the beach, watercolor brush in hand – with sand, water and wind settling quietly on the blank white page.

In your opinion, what makes a great brand?

A great brand has a human face – it has personality, a story to tell and an admirable character that people recognize and appreciate.

Name at least one talent you wish that you could master?

Herding cats!

What is your favorite sports team & why?

The Comets – pure athletes, strong women who don't ask permission to follow their bliss.

Describe your childhood & include where you grew up.

I grew up in a big, loving family in Springfield, Missouri – the Queen of the Ozarks. Our home was a stately old three-story farmhouse on three acres of land, smack in the middle of town. We grew our own fruits, vegetables, herbs and flowers. We seldom went to the grocery store because my father and brothers were excellent hunters and we harvested and canned fruits and vegetables to keep through the winter. I was a member of the Lassies, a Scottish drum corps at Parkview High. I played snare drum and have a photo to prove it.

What is your all-time favorite TV program (on air or not)?

BBC Mystery.

Name your three favorite websites.

www.amazon.com
www.youtube.com
unabridged.merriam-webster.com/