It's not every day that you get to promote something fun like Sponge Bob™ and a cast of cartoon characters. So, imagine our excitement when we received an opportunity to develop a traffic generation campaign for this new line of children's furniture.
We needed to establish a new prospect base to target, since the client lacked category awareness. Our primary audience included mothers and children aged 13 and under. Limited resources and time compounded the challenge to attract a new audience. Plus, the client wanted to see store traffic and new furniture sales within 30 days!
To achieve success, DMN3 needed to develop a creative strategy that would expand reach beyond the limited dollars for paid media. The client's "Nickelodeon Contest Campaign" became the way to make this happen. We targeted and engaged mothers and their children through a variety of integrated promotions and social campaigns.
The one-month campaign generated great awareness by leveraging extra value from online paid media, social media and events. We measured everything. This successful campaign created engagement and sales.
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