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Direct Marketing Enhances Digital Marketing Performance

Posted by | May 17, 2016

Mail Piece and Computer MouseIntegrating direct marketing and digital marketing is an effective way to boost overall campaign performance. Direct mail is the workhorse of direct marketing and sometimes provides a better ROI compared to digital channels.

Well targeted direct mail lists are not difficult to acquire. A direct mail piece reaches the mail box of the intended recipient. Direct mail can be used to drive consumers to a website or landing page, and encourage recipients to opt in to email marketing.

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Topics: Digital Marketing, Direct Marketing, Marketing Integration

Lead Generation Creative Basics

Posted by | May 4, 2016

If you think you know and make the right decisions about your lead generation creative, then read no further...

Chances are, you are interested in improving your creative skills or you wouldn’t be reading this blog. As a student of marketing you already know that customers buy based on benefits that address an emotional need or desire. If you have “analyzed your potential customers," i.e. targeted market segments, you have a clear understanding of the desires and needs that you can address with your product or service.

As you know, a customer:

  • Buys on emotion
  • Justifies with logic
  • Looks for what your product or service can do for them
  • Seeks to solve a problem (avoid pain) or increase their pleasure
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Topics: Lead Generation, Consumer Insights

How Top CMOs Engage and Educate Employees

Posted by | Apr 19, 2016

CMOs have a lot on their plate. They are leading the charge to new technology and marketing processes to engage digital customers and build their company’s brand. Most astute CMO and C-Suite executives understand that to pull off such a transformation, they need to engage and educate their own employees as part of that effort. 

Altimeter's "2014 State of Digital Transformation" report defines digital transformation as “the realignment of, or new investments in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.”

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Topics: Content Marketing

Increase Search Marketing with Visual Content

Posted by | Apr 13, 2016

The shift to visual content is so dramatic that comScore dubbed it the “rise of the visual web.” This trend shows no sign of slowing down. For Marketers, visual content is proving to be more engaging than other forms of content marketing. It is also becoming a new resource for boosting Search Marketing results.

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Topics: Digital Marketing, Content Marketing, Search Marketing

5 Healthcare Marketing Trends to Watch in 2016

Posted by | Mar 16, 2016

Healthcare Marketing Trends

The U.S. healthcare industry's ongoing transformation creates both challenges and opportunities for marketers. This transition is driven by two variables. One is the evolution from a fee-for-service payment system to a healthcare delivery model based on transparency, quality outcomes and patient satisfaction. The second is the rise of the empowered healthcare consumer. These changes affect both the "how" and the "who" of medical marketing strategies. As a result, the role of physicians as decision-makers is undergoing a transformation.

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Topics: Boomer and Senior Marketing, Healthcare Marketing, Medicare Advantage Marketing

Why You Should Think Mobile-First for Facebook Ads

Posted by | Mar 11, 2016

facebook-mobile-ads

As smartphone and tablet use now make up 60% of all digital media time, it shouldn’t come as a surprise that the same is true for Facebook ads consumption. In fact, in their 2015 Q4 Earnings report, Facebook revealed that 80% of their advertising revenue came from mobile.

While this doesn’t mean you should completely cut desktop advertising out of the equation, you should think mobile first when creating your Facebook advertising campaigns.

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Topics: Social Media

5 Keys to Reaching Baby Boomers on Mobile

Posted by | Mar 9, 2016

readable-email

When it comes to Boomers, using a mobile-friendly approach to marketing is a necessity. According to a 2015 DMN3 survey of 1,000 Baby Boomers and Seniors, approximately 60% of this audience reported using their mobile devices regularly. Content and design for mobile should be responsive. 

Optimization will make your site and content easier to read. It will help this audience find solutions to problems they may have—solutions you offer. Through optimization, you can stay top-of-mind and turn site visitors into prospects.

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Topics: Boomer and Senior Marketing

Research Reveals How to Improve Online Marketing to Boomers

Posted by | Mar 3, 2016

bigstock-beautiful-young-daughter-using-93503753

Why do so many marketers struggle to reach Baby Boomers? As you know, Boomers are an important segment for most consumer-based businesses. Yet, marketers and businesses continue to see subpar results from their Boomer marketing efforts. Why? If you want the truth about how to actually reach Boomers in today’s economy, then read on.

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Topics: Boomer and Senior Marketing

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