Why You Need Push Marketing and Pull Marketing
Every marketing tactic falls into one of two categories: Push or Pull. Does your organization employ one or the other? How about…
Rational Versus Emotional Advertising Appeals: Should You Care?
Marketers design advertising with a motivational appeal to convey their message. These ad appeals are often classified as either emotional or rational. Such…
10 Mind-Blowing Baby Boomer Facts
In 1966, Time chose “The Generation Twenty-Five and Under” for its Man of the Year issue. This group went on to become…
How to Target Your Baby Boomer Personas
The customer profiling aspects of marketing are often based on what data and analytics tell you about customers who are already interested…
5 Critical Factors That Drive Customer Retention Strategies
Customer retention marketing is a key driver of growth and long-term profits for any business. While some businesses still value the acquisition of…
Paid Search Vs. Organic Search: Which is Better?
Is it better to use paid search (PPC) versus organic search marketing? Sounds like a simple question, but the answer is much…
The Truth About Boomers and Direct Marketing
Most marketers make one common mistake when marketing to Baby Boomers. This mistake accounts for the failure of direct marketing campaigns geared…
Reaching Baby Boomers Online
Baby Boomers are no longer the “forgotten” generation when it comes to online marketing. For digital marketers, Millennials are considered the low-hanging…
Top 5 Boomer Concerns Every Marketer Should Know
I’m a Boomer. Lately, I’ve been thinking more and more about my retirement plans. I wasn’t sure if others in my age…
How to Create a Social Media Strategy for Healthcare
There’s no question that social media is here to stay. Businesses across every industry are discovering the value a social media presence…
Case Study: How to Engage Boomers and Seniors on Facebook
Boomers and Seniors are heavy consumers of online content. Here at DMN3, our own marketing and research show a rise in online…
Segmentation is Key to Boomer and Senior Marketing Success
Marketing to boomers and seniors is complex. It’s a huge market that is highly diverse. Mass marketing doesn’t work when you assume…
Study Shows Growth in Digital Marketing for Medicare Marketers
Preliminary results from the DMN3 Institute’s Medicare Advantage Marketing Benchmark Study show that marketers are quickly embracing digital marketing for boomers and…
10 Mind-Blowing Direct Mail Statistics
With the growth of email and the popularity of social media, many marketers are rushing to declare direct mail dead. If you…
7 Essential Keys to Direct Marketing Success
Imagine reaching those who want to hear from you. Imagine taking your solutions to those who need them the most. Imagine making…
5 Healthcare Marketing Trends to Watch in 2017
The U.S. healthcare industry’s ongoing transformation creates both challenges and opportunities for marketers. This transition is driven by two variables. One is the…
7 Medicare Advantage Marketing Techniques That Work
Medicare marketing is in the midst of change. The DMN3 Medicare Advantage Marketing Benchmark Study highlights the changes in marketing trends taking…
Should You Market to Baby Boomers on Social Media?
Does it make sense to market to Baby Boomers on social media? What better way to find the answer to these questions…
The 3 Most Effective Ways to Reach Baby Boomers
What’s the most effective way to woo baby boomers with your marketing? The answer may surprise those who hold on to old…