
Why You Need Push Marketing and Pull Marketing
Every marketing tactic falls into one of two categories: Push or Pull. Does your organization employ one or the other? How about…
Every marketing tactic falls into one of two categories: Push or Pull. Does your organization employ one or the other? How about…
Marketers design advertising with a motivational appeal to convey their message. These ad appeals are often classified as either emotional or rational. Such…
In 1966, Time chose “The Generation Twenty-Five and Under” for its Man of the Year issue. This group went on to become…
The customer profiling aspects of marketing are often based on what data and analytics tell you about customers who are already interested…
Customer retention marketing is a key driver of growth and long-term profits for any business. While some businesses still value the acquisition of…
Is it better to use paid search (PPC) versus organic search marketing? Sounds like a simple question, but the answer is much…
Most marketers make one common mistake when marketing to Baby Boomers. This mistake accounts for the failure of direct marketing campaigns geared…
Baby Boomers are no longer the “forgotten” generation when it comes to online marketing. For digital marketers, Millennials are considered the low-hanging…
I’m a Boomer. Lately, I’ve been thinking more and more about my retirement plans. I wasn’t sure if others in my age…
There’s no question that social media is here to stay. Businesses across every industry are discovering the value a social media presence…
Boomers and Seniors are heavy consumers of online content. Here at DMN3, our own marketing and research show a rise in online…
Marketing to boomers and seniors is complex. It’s a huge market that is highly diverse. Mass marketing doesn’t work when you assume…
Preliminary results from the DMN3 Institute’s Medicare Advantage Marketing Benchmark Study show that marketers are quickly embracing digital marketing for boomers and…
With the growth of email and the popularity of social media, many marketers are rushing to declare direct mail dead. If you…
Imagine reaching those who want to hear from you. Imagine taking your solutions to those who need them the most. Imagine making…
The U.S. healthcare industry’s ongoing transformation creates both challenges and opportunities for marketers. This transition is driven by two variables. One is the…
Medicare marketing is in the midst of change. The DMN3 Medicare Advantage Marketing Benchmark Study highlights the changes in marketing trends taking…
Does it make sense to market to Baby Boomers on social media? What better way to find the answer to these questions…
What’s the most effective way to woo baby boomers with your marketing? The answer may surprise those who hold on to old…