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[Infographic] How to Align Sales and Marketing for Winning Results

Posted by | Sep 2, 2015

It’s no secret that Sales and Marketing alignment is crucial for any company’s growth. It’s so important that HubSpot coined a term for the process: smarketing. That’s sales + marketing. But why is it so difficult to get Sales and Marketing on the same page?

Research and advisory firm Forrester says there are two main reasons companies fail to achieve smarketing alignment.

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Topics: Digital Marketing, Strategy

How to Generate Low-Cost Direct Response Leads

Posted by | Jun 9, 2015

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Are you under pressure to generate low-cost leads and sales from your direct response advertising? If so, it’s time to consider some proven direct response advertising strategies to stretch your marketing dollars.

Through 25+ years of experience in direct marketing, we’ve discovered what works and what doesn’t. And I’m going to share some of those lessons with you. Here are some tips on how to reach your lead acquisition goals.

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Topics: Direct Marketing

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