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6 SEO Mistakes to Avoid During Website Redesign

Posted by | Oct 15, 2015

Redesigning a website is no easy feat. It takes months of planning, designing, writing copy, picking color schemes and selecting the perfect images. It’s certainly not cheap either. But if you’re going to take the plunge and give your website a makeover, you want to make sure that your customers and prospects will see the final product. If they can’t find your website, all of your efforts go to waste. This is why optimizing your website for search engines is a key step in the redesign puzzle.

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8 Mind Blowing Social Media Stats

Posted by | Sep 29, 2015

There’s no shortage of social media statistics floating around the web. Facebook is the largest social media network; hashtags help increase your reach; visuals enhance engagement – I’m sure these sound familiar.

For this blog post, I set out to find social media stats that really wowed me. Whether it’s a new perspective on a well-known fact or something you’ve never heard before, here are eight social media stats that will blow your mind.

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Topics: Social Media

How to Unlock LinkedIn’s Social Selling Potential

Posted by | Aug 6, 2015

linkedin-social-selling

With over 300 million members, LinkedIn is the world’s largest professional networking site. It is popular among job seekers and employers looking to fill positions. LinkedIn is also a powerful tool for B2B companies looking to attract new prospects and customers. In fact, as of 2013, 43% of marketers have acquired a customer via LinkedIn.

So, how can your business tap in to the power of LinkedIn for social selling? Here are some tips to get you started.

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Topics: Social Media

How to Create a Social Media Strategy for Healthcare

Posted by | Jun 2, 2015

Social Media Strategy for Healthcare

There’s no question that social media is here to stay. Businesses across every industry are discovering the value a social media presence can have on their bottom line. This is also true for the healthcare industry.

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Topics: Social Media, Healthcare Marketing

How to Handle a Social Media Crisis

Posted by | May 6, 2015

social-media-crisis-management-tips-748800-edited

At some point, your company will be involved in some sort of social media crisis, backlash or complaints-gone-wild scenario. Don't wait until you're faced with a crisis to start preparing an action plan. Having a plan in place for such a scenario is the first step toward resolving the issue quickly and effectively.

So what should your social crisis management plan look like?

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Topics: Social Media

Direct Marketing: How Personal is Too Personal?

Posted by | Apr 30, 2015

creepy-marketing

Working in marketing, I’d consider myself pretty aware of all the information that is being collected on me and how companies will use it to serve me up ads and offers. However, there have been a few instances that made me stop and think, “Too far Mr. Marketer, too far”.

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Topics: Direct Marketing

How to Prepare Your Site for Google’s Mobile Algorithm Update

Posted by | Apr 14, 2015

google-mobile-friendly-algorithm-update

By now you’ve probably heard about the Big Google Mobile-Friendly Algorithm Update of 2015. You’re probably wondering how this update will affect your website. What do you need to do to prepare your page for what the webosphere has dubbed the Mobilegeddon (or Mopocalypse, depending on who you ask)? Fear not, it’s not as scary as you might think.

In this post, I’ll explain what you need to know about the upcoming Google mobile algorithm update and three simple tweaks you can make to better position your site for lasting success.

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Topics: Mobile Marketing

7 Email Marketing Tactics for Customer Retention

Posted by | Apr 2, 2015

Email Marketing Strategies

Email is a great tool for staying connected with customers and building brand loyalty. However, simply blasting out an email to your entire customer list without taking their interests into consideration isn’t going to cut it. In fact, doing so might cause them to unsubscribe or flag you as spam.

To avoid the dreaded unsubscribe and make your customers fall in love with your brand, keep these seven factors in mind when creating your email marketing campaigns.

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Topics: Email Marketing

How to Supercharge Your Business Blog

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How to Drive Conversions With Email Marketing

Email Marketing

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Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

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How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

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Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

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Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

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How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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