Redesigning a website is no easy feat. It takes months of planning, designing, writing copy, picking color schemes and selecting the perfect images. It’s certainly not cheap either. But if you’re going to take the plunge and give your website a makeover, you want to make sure that your customers and prospects will see the final product. If they can’t find your website, all of your efforts go to waste. This is why optimizing your website for search engines is a key step in the redesign puzzle.