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Use A/B Testing To Improve Lead Generation

Posted by | Apr 5, 2017

A/B split testing

It’s sad but true: no online marketing campaign is perfect. No matter how finely you tune your website, landing pages and calls to action (CTA), no campaign will ever deliver a 100% conversion rate.

However, all hope is not lost.

Thanks to a useful process known as A/B testing or split testing, you can get a better grasp on what works for your target demographic.

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Topics: Digital Marketing

How PetFlow Won the Content Marketing Game

Posted by | Dec 18, 2014

Seth Godin, the American business author and marketer who became famous for popularizing the concept of permission-based marketing, stated in 2008: “Content marketing is the only marketing left." That statement still resonates today.

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Topics: Content Marketing

5 Ways to Grow Your B2B Brand on Social Media

Posted by | Aug 6, 2014

Grow Your B2B Brand on Social Media

Social media is the voice of many B2C businesses. It allows them to communicate and interact with their customers. We all know that customers use social media to express their opinions—good or bad—about companies, products and brands. In turn, it has revolutionized the way these businesses communicate with their customers.

But when it comes to B2B businesses, many are on the fence about using social media as a communication channel, both from a listening and conversing perspective. One reason for this is that there’s just not a lot of information available to help B2B marketers reach their audience—i.e., other businesses. 

There are numerous social platforms that can help springboard a B2C business into existence and rank them high in the consumer mindset, as well as on search engines. But when you actually think of it, how many of these social platforms are a good fit for a B2B business? 

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Topics: Social Media, B2B Marketing

Integrating Data Modeling and Direct Mail

Posted by | May 20, 2014

Pigeon with LetterDirect mail is very much alive! It continues to be a useful tool for reaching consumers. Coupling direct mail with data modeling provides you with the level of intelligence you need in order to improve your targeting. Integrating data solutions into direct mail marketing means thinking outside the mailbox. Today’s direct mail marketing technology includes analytics, statistical modeling and business intelligence tools to help your brand soar.

How can your organization improve its direct marketing efforts with technology?

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Topics: Direct Mail, Data Modeling

How Data Modeling Can Improve Lead Generation

Posted by | Feb 13, 2014

Customer segmentationReaching your ideal audience can be challenging and costly. Every single day, thousands to millions of dollars are wasted marketing products and services to people who have no need or use for them. However, there is a way to whittle your broad audience down to the individuals who are most likely to respond to your specific message. This practice, known as data modeling, is a concept that has been refined and improved with time. 

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Topics: Data Modeling

OOPS: Avoiding Costly Marketing Mistakes

Posted by | Jan 28, 2014

Direct Mail Mistakes

The marriage of big data and marketing is inevitably going to present opportunities for insensitive blunders that alienate prospects. The worst-case scenario recently caused a PR nightmare for OfficeMax, when they inadvertently sent a grieving father mail addressed to him and his “Daughter Killed in Car Crash.” Yes, it really said that.

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Topics: Privacy & Trust, Data and Analytics, Traditional Marketing

Creating Content That Ranks With Google's Hummingbird

Posted by | Oct 3, 2013

You’ve probably heard this before…“Content is King.” If this is true, and we would argue strongly that it is, then context must be divine. Relevant content in the right context can work miracles for your website traffic, and for generating high-quality leads for your sales team.

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Topics: Search Marketing

Rational Versus Emotional Advertising Appeals: Should You Care?

Posted by | Aug 13, 2013

Marketers design advertising with a motivational appeal to convey their message. These ad appeals are often classified as either emotional or rational. Such a practice often reflects a naive and false grasp of how they work.

rational versus emotional avertisingEmotion plays a role in how you react to everything. Your brain has hard-wired emotional responses in it. The reaction is instinctive. Every ad, including the most rational, will elicit an emotional response.

That response is also personal. Consumers bring their own past experiences and psychological makeup to bear. They also bring their own perceptions of the brand, product or service. These factors shape consumers’ responses to advertising.  No one size fits all applies to advertising appeals. For example, as adults age they focus more on emotional information.

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Topics: Strategy, Lead Generation, Consumer Insights

How to Supercharge Your Business Blog

supercharge your business blog

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How to Supercharge Your Business Blog
How to Drive Conversions With Email Marketing

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Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

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How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

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Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

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Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

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How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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On Demand Webinar: The Ultimate Content Marketing Blueprint

The Ultimate Content Marketing Blueprint

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