Social media is the voice of many B2C businesses. It allows them to communicate and interact with their customers. We all know that customers use social media to express their opinions—good or bad—about companies, products and brands. In turn, it has revolutionized the way these businesses communicate with their customers.
But when it comes to B2B businesses, many are on the fence about using social media as a communication channel, both from a listening and conversing perspective. One reason for this is that there’s just not a lot of information available to help B2B marketers reach their audience—i.e., other businesses.
There are numerous social platforms that can help springboard a B2C business into existence and rank them high in the consumer mindset, as well as on search engines. But when you actually think of it, how many of these social platforms are a good fit for a B2B business?