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Why You Should Think Mobile-First for Facebook Ads

Posted by | Jun 15, 2017

facebook-mobile-ads

As smartphone and tablet use now make up two-thirds of all digital media time, it shouldn’t come as a surprise that the same is true for Facebook ads consumption. In fact, in their 2017 Q1 Earnings report, Facebook revealed that 85% of their advertising revenue came from mobile.

While this doesn’t mean you should completely cut desktop advertising out of the equation, you should think mobile first when creating your Facebook advertising campaigns.

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Topics: Optimization, Digital Marketing, Social Media, Mobile Marketing

How Does Your Digital Marketing Compare?

Posted by | Jun 12, 2017

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Wow! It's getting harder to keep abreast of the latest shiny objects in the world of digital marketing. So, what are the table-stakes your company needs to master before jumping into new online diversions?

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Topics: Digital Marketing

5 Signs It's Time for a New Digital Marketing Agency

Posted by | Jun 7, 2017

Time to Outsource Your Digital Marketing

Is it time to outsource more of your online marketing?

With the increased demand for new and engaging content, coupled with the rapid pace of technological change, many companies plan to outsource more of their web marketing. In fact, according to Gartner’s US Digital Marketing Spending Report, most companies outsource up to 50% of all online marketing activities today.

Here are some strong indicators about when it makes sense to add new fire-power to your online lead generation and customer retention:

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Topics: Digital Marketing, Digital Marketing Agency

How to Create an Irresistible Offer

Posted by | May 31, 2017

Have you ever received an offer you couldn’t say "no" to? It’s as if they put the cherry on top – the offer was simply irresistible. Your offers should have the same quality. 

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Should You Market to Baby Boomers on Social Media?

Posted by | May 27, 2017

baby-boomers-on-social-media

Does it make sense to market to Baby Boomers on social media? What better way to find the answer to these questions than by going straight to this demographic. To better understand this group, DMN3 did an online survey of 1,000 people aged 60 to 69. We wanted to learn about their online activities.

Here's what we found.

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Topics: Social Media, Boomer and Senior Marketing

Top 10 Marketing Jobs For Technology Leaders in 2017

Posted by | May 8, 2017

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If you had any doubt about the customers’ fundamental control over your company’s sales and marketing, the just-released Forrester report, 2017 Predictions: Dynamics That Will Shape the Future in The Age of The Customer will make you a believer.

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Topics: Digital Marketing, Strategy

How to Motivate Employees to Share Their Knowledge

Posted by | May 2, 2017

employees-share-knowledge

As marketers, we work in a team environment. At DMN3, for instance, we thrive on a collaborative structure. As the saying goes, “none of us is smarter than all of us.” In other words, when you pool intelligence you get better results and exceed expectations. You’ll agree that a truly collaborative environment is one where everyone feels comfortable enough to share their knowledge and expertise. So, how do you inspire this free flow of information?

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Topics: Strategy

7 Medicare Advantage Marketing Techniques That Work

Posted by | Apr 25, 2017

Medicare Advantage Marketing Techniques

Medicare marketing is in the midst of change. The DMN3 Medicare Advantage Marketing Benchmark Study highlights the changes in marketing trends taking place. The study found that online marketing is playing a bigger role in Medicare marketing. By integrating new digital marketing techniques with traditional marketing methods, Medicare marketers can improve their ROI.

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Topics: Medicare Advantage Marketing

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