<iframe src="//www.googletagmanager.com/ns.html?id=GTM-55ZZXH" height="0" width="0" style="display:none;visibility:hidden">

7 Key Website Issues Killing SEO Rankings

Posted by | May 16, 2017

7 Key Website Issues Killing SEO Results

As a marketer, you already know the important role Search Engine Optimization plays in your online lead generation strategy. Most of what you see written about SEO emphasizes content. Less is written about the other on-page best practices of organic search that are critical to web traffic.

When we review client websites, we see common on-page issues that cause low SEO performance. Here’s an overview of the seven website problems we see most often and suggestions of how to fix them.

Read More

Topics: SEO

What to Look for When Hiring an SEO Strategist

Posted by | Jan 4, 2016

SEO Strategist

SEO is an art not a science. Google keeps the rules of the game close to the chest. And they’re constantly changing these rules. As Duane Forrester of Bing puts it, “As the [search] engines get smarter with and about signals, and as new, trustworthy signals are grown and adopted, the SEO of yore becomes a bit less relevant.”

This makes it necessary to hire SEO strategists who understand today's search engine best practices. You need to ask the right questions and you need to get the right answers. If the answers reflect outdated SEO techniques, keep searching.

So what are the right questions to ask? Actually, there is only one question you need to ask:

Read More

Topics: SEO, Search Marketing

7 Best Practices for Proper PPC Account Structure

Posted by | Sep 4, 2015

Last week, I explained how to spot a bad PPC manager. As I noted in the article, one surefire sign of incompetence is improper account structure. I also promised you a few tips on how to set up your account structure for success. 

Read More

Topics: Search Marketing

Two Signs of a Bad PPC Manager

Posted by | Aug 27, 2015

bad-ppc-manager

You know the feeling. Marketing executives that oversee PPC managers or their agency performing PPC for them often have a nagging feeling that the campaigns are not performing as well as they should.  But how can you tell for sure? Today, I’ll show you the most important key indicators and best practices that dictate the success or failure of a PPC campaign.

Read More

Topics: Search Marketing

5 Key Features of Google’s New Callout Ad Extension

Posted by | Oct 7, 2014

Google Logo

If you’ve been frustrated with the limited amount of text Google allows in AdWords, you’ll be happy to learn of their recently launched Callout Ad Extension. The callout ad extension allows you to include an extra line of text in your search ads. You might use this to highlight important aspects of your business, including products and services you’re promoting.

For example, you could use the callout to mention business policies, like limited time offers, free shipping, price-matching and operating hours. You might also use it to highlight product features, such as remote controlled, light weight, or batteries included. The possibilities really are unlimited, and providing these extra details can make it easier for consumers to make a decision in your favor. 

Read More

Topics: Search Marketing

How to Supercharge Your Business Blog

supercharge your business blog

Download Lead Generation on Steroids

How to Supercharge Your Business Blog
How to Drive Conversions With Email Marketing

Email Marketing

Download How to Drive Conversions with Email Marketing

Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

Download Influencing the Impulse Buyer and Answering the Rational Buyer

How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

Download How to Build an Inbound Marketing Powerhouse

Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

Download Ten Step Guide to a Successful Website Redesign

Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

Download Lead Generation on Steroids

How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

Download How to Maximize Your Marketing ROI Using Analytics

On Demand Webinar: The Ultimate Content Marketing Blueprint

The Ultimate Content Marketing Blueprint

View content marketing webinar on-demand

Subscribe to RSS Feed

Inbound Marketing Feed  Inbound Marketing Feed

Most Popular

 

Need Help Generating Leads?

21 Pillars of Lead Generation

Download this FREE guide for 21 lead generation pillars.

Download lead generation using inbound and direct response guide