<iframe src="//www.googletagmanager.com/ns.html?id=GTM-55ZZXH" height="0" width="0" style="display:none;visibility:hidden">

Why You Need a Lead Nurturing Strategy

Posted by | Nov 18, 2014

Lead Nurturing Strategy

So you've just launched your new shiny website. You have your landing pages and forms all ready to be completed. Your white papers are ready to be downloaded. But nothing is really happening behind the scenes.

You simply have a record of contacts who completed a form or downloaded a whitepaper. As soon as you have a form completion you contact this person via phone or email.

The problem? There is no lead nurturing, no scoring and no workflows. You have stopped. You have parked the bus and are not going anywhere.

(Editor’s note: "Parking the bus" is a soccer reference. It’s a tactic employed by defensive-minded teams to stifle attacking-minded teams. To park the bus is to line up most of your outfield players behind the ball with no intention of going forward, hence the term "parking the bus.")

How are you going to nurture your leads if you're contacting them as soon as they complete a form?

Read More

Topics: Marketing Automation

How to Supercharge Your Business Blog

supercharge your business blog

Download Lead Generation on Steroids

How to Supercharge Your Business Blog
How to Drive Conversions With Email Marketing

Email Marketing

Download How to Drive Conversions with Email Marketing

Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

Download Influencing the Impulse Buyer and Answering the Rational Buyer

How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

Download How to Build an Inbound Marketing Powerhouse

Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

Download Ten Step Guide to a Successful Website Redesign

Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

Download Lead Generation on Steroids

How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

Download How to Maximize Your Marketing ROI Using Analytics

On Demand Webinar: The Ultimate Content Marketing Blueprint

The Ultimate Content Marketing Blueprint

View content marketing webinar on-demand

Subscribe to RSS Feed

Inbound Marketing Feed  Inbound Marketing Feed

Most Popular

 

Need Help Generating Leads?

21 Pillars of Lead Generation

Download this FREE guide for 21 lead generation pillars.

Download lead generation using inbound and direct response guide