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5 Lessons from a Viral Cause Marketing Campaign

Posted by | Nov 25, 2015

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Have you seen a campaign on a Facebook Page that promises to donate something for every Like they receive on their Page? Or for every Retweet, a company will donate money to an organization? These are different forms of cause marketing.

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Topics: Content Marketing

How to Win Back Lost Customers

Posted by | Nov 18, 2015

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Is it worth the investment to try and win back lapsed customers? The answer is: yes.

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Topics: Lead Generation

7 Ways to Thank Your Customers Before Your Competitors

Posted by | Nov 11, 2015

Don’t you just love this time of the year? Personally, Thanksgiving is my favorite holiday. This season is all about giving thanks and showing appreciation. A simple gesture such as saying, “thank you,” can go a long way.

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Topics: Customer Retention

5 Ways to Win Back Lapsed Customers

Posted by | Oct 20, 2015

It’s a regular weekday morning. You’re scrolling through your email feed. You see a message that says, “Come back. We Miss You.” It’s not from your friend, it’s from a company that you forgot about.

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Topics: Email Marketing

5 Metrics Your CEO Wants to See

Posted by | Oct 13, 2015

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As a CMO, you have to keep up with a lot of metrics. From website visits to conversion rates and social engagement, there are lots of critical numbers to watch. These are all important metrics. But, aside from profits, there are five critical marketing-oriented metrics every CEO cares about.

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Topics: Data and Analytics

9 Strategies for Attracting and Converting Your Ideal Leads

Posted by | Jun 4, 2015

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If you read our last blog post on lead generation, then you already know that lead generation is one of the biggest challenges for marketers. It may feel like an uphill battle, but with the right tools and insights, you can get over that hill. Today, I aggregated our most popular lead generation blog posts to help you reach your business goals.

From "quick fixes" to defining a "quality lead," you can apply any of these tips to your strategy:

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Topics: Lead Generation

Instagram's "Shop" Button Presents New Opportunities for Advertisers

Posted by | Jun 3, 2015

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Instagram has announced its newest feature for Instagram Ads: a "Shop Now" button. Don't like "Shop Now"? You can change the call-to-action to "Learn More" or "Install Now." The feature opens new doors for consumers and marketers alike.

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Topics: Social Media

21 Surprising Lead Generation Stats

Posted by | May 14, 2015

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Would you run a science experiment without instructions? Things could go wrong. You might mix the wrong chemicals or measure the wrong portions. Designing a lead generation campaign without a plan is similar to a science experiment without a manual. Lead generation drives business revenue, and a strategic plan drives successful lead generation programs. As someone once told me, knowing is half the battle.

Whether you’re prepping a business case or setting up a lead generation campaign, it’s helpful to know what works today and what just might be a waste of time and resources. Which is why I’ve compiled a list of lead generation stats every marketer should know.

So hold on to your jaw as you browse these mind-blowing lead generation facts.

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Topics: Lead Generation

How to Supercharge Your Business Blog

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How to Supercharge Your Business Blog
How to Drive Conversions With Email Marketing

Email Marketing

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Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

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How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

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Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

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Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

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How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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On Demand Webinar: The Ultimate Content Marketing Blueprint

The Ultimate Content Marketing Blueprint

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