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Why No One Reads Your Blog

Posted by | Jun 16, 2014

Content Marketing

Wondering why no one’s reading your business blog? You can find a lot of content on business blogging mistakes on the Internet. It’s good information. The problem is that most of the mistakes listed are tactical in nature. That’s a problem because the worst blogging mistake you can make is strategic.

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Topics: Blogging

Blogging for Lead Generation: Importance of Author

Posted by | Apr 23, 2013

You might know that a strong B2B digital-marketing strategy should include a blog as part of building credibility and brand. But do you know that the people behind the content, i.e., author or authors, are becoming very important to achieving these objectives?

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Topics: Blogging, Strategy, Lead Generation

Business Blogging: Uncovering Your Own Content

Posted by | Dec 11, 2012

Are you having trouble finding good content for your blog? Here are a few easy sources to begin discovering unique content.

Depending on your organization and the products and services it provides, you might have some ready-made content for your business blog. Here are some places to look for uncovering relevant content for your intended audience.

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Topics: Blogging, Digital Marketing, Strategy, Content Marketing

Business Blogging: An Important Part of Content Marketing

Posted by | Dec 4, 2012

A blog is one of the most effective vehicles for publishing content. Good blog content creates credibility and a positive brand image to potential customers.

Successful content marketers use their business blog to power their content marketing efforts. Though most organizations recognize the value of a business blog, many do not use them as effectively as they could.

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Topics: Blogging, Digital Marketing, Strategy, Content Marketing

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