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Should You Market to Baby Boomers on Social Media?

Posted by | May 27, 2017

baby-boomers-on-social-media

Does it make sense to market to Baby Boomers on social media? What better way to find the answer to these questions than by going straight to this demographic. To better understand this group, DMN3 did an online survey of 1,000 people aged 60 to 69. We wanted to learn about their online activities.

Here's what we found.

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Topics: Social Media, Boomer and Senior Marketing

5 Healthcare Marketing Trends to Watch in 2017

Posted by | Feb 14, 2017

Healthcare Marketing Trends

The U.S. healthcare industry's ongoing transformation creates both challenges and opportunities for marketers. This transition is driven by two variables. One is the evolution from a fee-for-service payment system to a healthcare delivery model based on transparency, quality outcomes and patient satisfaction. The second is the rise of the empowered healthcare consumer. These changes affect both the "how" and the "who" of medical marketing strategies. As a result, the role of physicians as decision-makers is undergoing a transformation.

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Topics: Boomer and Senior Marketing, Healthcare Marketing, Medicare Advantage Marketing

5 Keys to Reaching Baby Boomers on Mobile

Posted by | Mar 9, 2016

readable-email

When it comes to Boomers, using a mobile-friendly approach to marketing is a necessity. According to a 2015 DMN3 survey of 1,000 Baby Boomers and Seniors, approximately 60% of this audience reported using their mobile devices regularly. Content and design for mobile should be responsive. 

Optimization will make your site and content easier to read. It will help this audience find solutions to problems they may have—solutions you offer. Through optimization, you can stay top-of-mind and turn site visitors into prospects.

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Topics: Boomer and Senior Marketing

Research Reveals How to Improve Online Marketing to Boomers

Posted by | Mar 3, 2016

bigstock-beautiful-young-daughter-using-93503753

Why do so many marketers struggle to reach Baby Boomers? As you know, Boomers are an important segment for most consumer-based businesses. Yet, marketers and businesses continue to see subpar results from their Boomer marketing efforts. Why? If you want the truth about how to actually reach Boomers in today’s economy, then read on.

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Topics: Boomer and Senior Marketing

Top 5 Boomer Concerns Every Marketer Should Know

Posted by | Oct 8, 2015

boomers-online

I’m a Boomer. Lately, I’ve been thinking more and more about my retirement plans. I wasn’t sure if others in my age group shared my concerns, but I found out I’m not alone.

Most Boomers concerns are rooted in uncertainty about their financial and health futures. Here are issues most often voiced in surveys conducted with middle-class Boomers:

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Topics: Boomer and Senior Marketing

10 Mind-Blowing Baby Boomer Facts

Posted by | Aug 26, 2015

boomer-and-daughter

In 1966, Time chose “The Generation Twenty-Five and Under” for its Man of the Year issue. This group went on to become the 76.4 million people known as Baby Boomers.

As a group, would-be Boomers were the wealthiest, most active and most physically fit generation up to that time.  Many of them grew up genuinely expecting the world to improve with time. They liked Ike and loved Lucy. They watched in awe as Elvis Presley twisted his hips and squealed as the Beatles invaded the US.

They were the first generation to attend integrated schools. They were encouraged to turn on, tune in and drop out. They sat in the rain for “3 Days of Peace & Music” at the Woodstock Festival. They learned to duck and cover and got their news once a day from a Newspaper. They were told the medium is the message so they attached tin foil to their rabbit ears to watch 3 television stations… in black and white. They bought chewing gum, cigarettes, even cars because they liked the advertising jingles.

So what are these Boomers up to today? Catch up with these 10 mind-blowing Baby Boomer facts.

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Topics: Boomer and Senior Marketing

5 Costly Mistakes to Avoid When Marketing to Boomers

Posted by | Jul 22, 2015

marketing-to-boomers

There’s a lot of advice on the web about marketing to Boomers. Do this, do that. Join this social network, advertise on that social platform. Some of the recommendations are truly useful. Some, though well-intentioned, completely miss the mark. Mostly, the noise creates confusion.

It can feel daunting and overwhelming. This is why some of us give up on a channel or strategy before seeing results.

If you’re tired of the confusion and chaos, I have some good news for you.

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Topics: Boomer and Senior Marketing

Reaching Today's Boomers with Online Videos

Posted by | Jul 15, 2015

boomers-online-videos-youtube

Online video has been on the forefront of marketing news recently, but this is nothing new. The growth of online video marketing, however, has skyrocketed. Marketers are partnering with online video influencers, sponsoring videos, creating their own original videos or doing a combination. We recently conducted a study about Boomers and their online activities. Our study uncovered very specific patterns of usage when it comes to this group and online video.

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Topics: Boomer and Senior Marketing

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