Chances are, you are interested in improving your lead generation results or you wouldn’t be reading this blog. As a student of marketing you already know that customers buy based on benefits that address an emotional need or desire. If you have “analyzed your potential customers," i.e. targeted market segments, you have a clear understanding of the desires and needs that you can address with your product or service.
As you know, a customer:
- Buys on emotion
- Justifies with logic
- Looks for what your product or service can do for them
- Seeks to solve a problem (avoid pain) or increase their pleasure