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Increase Search Marketing with Visual Content

Posted by | Mar 23, 2017

The shift to visual content is so dramatic that comScore dubbed it the “rise of the visual web.” This trend shows no sign of slowing down. For Marketers, visual content is proving to be more engaging than other forms of content marketing. It is also becoming a new resource for boosting Search Marketing results.

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Topics: Digital Marketing, Content Marketing, Search Marketing

How Top CMOs Engage and Educate Employees

Posted by | Apr 19, 2016

CMOs have a lot on their plate. They are leading the charge to new technology and marketing processes to engage digital customers and build their company’s brand. Most astute CMO and C-Suite executives understand that to pull off such a transformation, they need to engage and educate their own employees as part of that effort. 

Altimeter's "2014 State of Digital Transformation" report defines digital transformation as “the realignment of, or new investments in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.”

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Topics: Content Marketing

Proven Content Marketing Tips to Super-Charge Your SEO

Posted by | Jan 13, 2016

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Let’s face it. Content Marketing cannot be mastered overnight. That’s why having a content marketing process for your website is critical for Search Engine Optimization (SEO).

When we work with clients, we usually start by saying, “a content site audit will keep the Google Panda penalty away. “  And the point is that you need an on-page content audit to improve your SEO lead generation results. Wait, what’s a content site audit, you ask?

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Topics: Content Marketing, SEO

5 Lessons from a Viral Cause Marketing Campaign

Posted by | Nov 25, 2015

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Have you seen a campaign on a Facebook Page that promises to donate something for every Like they receive on their Page? Or for every Retweet, a company will donate money to an organization? These are different forms of cause marketing.

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Topics: Content Marketing

29 Essential Content Marketing Metrics

Posted by | Aug 13, 2015

metrics

One of the biggest content marketing challenges is measuring content effectiveness. Creating quality content is one thing. Understanding how to evaluate content performance is another thing. Traffic and pageviews don't tell the full story. You have to dig deeper and take a closer look at how your content program is impacting your bottom line.

So what should you measure?

Luckily for you, Curata has compiled a list of the most meaningful content marketing metrics. These include engagement metrics, cost metrics and sales metrics.

Check out the infographic below.

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Topics: Content Marketing

The 7 Essential Elements of a Content Marketing Plan

Posted by | Aug 4, 2015

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You need a blueprint to construct a building. And you certainly need a well-defined plan to build and run a successful content marketing program. A content blueprint sets standards, guides your journey and helps you stick to the course. Below, I’ve highlighted the 7 critical components of a world-class content marketing plan.

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Topics: Content Marketing

How to Measure Content Marketing Effectiveness

Posted by | Jul 2, 2015

5 Ways to Measure Content Marketing Performance

Are you measuring your content marketing campaigns with an invisible tape? Are you getting vaguely quantified reports that tell you nothing about your marketing investment? Maybe you're one of the 49% of B2B marketers who are challenged with measuring content marketing effectiveness. Without concrete data, you simply have no way of knowing what's driving results, let alone how to improve the bottom line.

The good news is that there are many ways to determine if content marketing is working or not. Here are some tips to help you track content performance. I've also included a few tools to help you get started.

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Topics: Content Marketing

How to Convert More Leads with Content Mapping

Posted by | Jun 29, 2015

Content Mapping Strategy

The memory is vivid. I walked into a clothing store unsure what to buy. I was thinking about buying a new sweater, but I wanted to look around first. As soon as I walked in, an eager sales clerk nearly tackled me to the ground. He politely recited a long welcome greeting.

"Need help finding anything," he asked.

“No, just looking around,” I replied.

He immediately started singing an endless hymn of on-sale items (none of which happened to be the thing I was interested in -- a sweater).

Overwhelmed and slightly terrified, I paced around for a few minutes, glanced around and found nothing I would actually buy. I looked up, found the exit and fled.

Content marketers are unwittingly driving prospects to the exit when they fail to map content to their buying journey. Oh, and it’s not just me. A recent eMarketer study revealed that 56% of email users unsubscribe from a business email list because of content that is no longer relevant.

The solution? Content mapping. 

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Topics: Content Marketing

How to Supercharge Your Business Blog

supercharge your business blog

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How to Supercharge Your Business Blog
How to Drive Conversions With Email Marketing

Email Marketing

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Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

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How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

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Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

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Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

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How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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On Demand Webinar: The Ultimate Content Marketing Blueprint

The Ultimate Content Marketing Blueprint

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