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5 Metrics Your CEO Wants to See

Posted by | Oct 13, 2015

marketing-results

As a CMO, you have to keep up with a lot of metrics. From website visits to conversion rates and social engagement, there are lots of critical numbers to watch. These are all important metrics. But, aside from profits, there are five critical marketing-oriented metrics every CEO cares about.

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Topics: Data and Analytics

How Credit Unions Can Drive Big Revenue with Big Data

Posted by | Aug 12, 2015

drive-revenue-with-big-data-analytics

There's a Tsunami sweeping through the landscape of marketing. It's called big data. Big data is shaking up businesses across various sectors, from health care to credit unions. But what exactly does this mean for the modern credit union marketer?

To understand how to maximize the promise of big data analytics requires a thorough grasp of the concept.

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Topics: Data and Analytics, Data Modeling

Are You Getting the Most out of Google Analytics?

Posted by | Mar 16, 2015

Data Analytics

So you signed up for Google Analytics, set up your account and added that crazy code snippet to your website. We’re done, right? Wrong. We've only begun to scratch the surface of what Google Analytics can track on your website.

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Topics: Data and Analytics

What Squirrels Can Teach Us About Attribution Modeling

Posted by | May 28, 2014

Super Squirrel

Squirrels are fascinating. They're always moving around in a hurried fashion, as if they have no clue or plan of action. Well, you might be surprised to learn that they are actually strategic planners. Squirrels plan ahead for their food storage during the cold winter months, seeking out the perfect locations for storing food. They have an accurate spatial memory that helps them locate their food storage by distance, nearby landmarks or other techniques. The best part? They also assess their storage locations for future use based on how well it served their needs.

So what does this have to do with attribution modeling?

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Topics: Data and Analytics

OOPS: Avoiding Costly Marketing Mistakes

Posted by | Jan 28, 2014

Direct Mail Mistakes

The marriage of big data and marketing is inevitably going to present opportunities for insensitive blunders that alienate prospects. The worst-case scenario recently caused a PR nightmare for OfficeMax, when they inadvertently sent a grieving father mail addressed to him and his “Daughter Killed in Car Crash.” Yes, it really said that.

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Topics: Privacy & Trust, Data and Analytics, Traditional Marketing

Is Attribution Modeling Changing the Marketing Industry?

Posted by | Nov 12, 2013

One major change to the marketing and advertising industry of late is the use of attribution modeling, which gives credit where it’s due for channels involved in driving sales. Thanks to big data and computer processing power, marketers are getting closer to knowing exactly what works and what doesn’t.Attribution modeling analytics

A hundred years ago, John Wanamaker was quoted as saying: “I know that half of my advertising budget is wasted; I just don’t know which half.” The quote is as true today as it was then for many businesses. That’s because the consumer experience on the path to buying often involves multiple “touch points.”

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Topics: Data and Analytics, Consumer Insights

How to Implement Actionable Predictive Analytics

Posted by | Nov 5, 2013

Big data and predictive analytics are rapidly changing the way business decisions are made. Intuition-based decisions are giving way to data-driven decisions. Predictive analytics is the closest thing marketers have to reading the minds of their customers.

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Topics: Data and Analytics

Marketing Analytics: Meaningful Versus Measurable

Posted by | Aug 16, 2013

Marketing analytics tools are the key to data-driven decision making. The problem for many marketers is deciding what to measure and how to translate the data into actionable insights.

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Topics: Data and Analytics

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