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How Credit Unions Can Drive Big Revenue with Big Data

Posted by | Aug 12, 2015

drive-revenue-with-big-data-analytics

There's a Tsunami sweeping through the landscape of marketing. It's called big data. Big data is shaking up businesses across various sectors, from health care to credit unions. But what exactly does this mean for the modern credit union marketer?

To understand how to maximize the promise of big data analytics requires a thorough grasp of the concept.

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Topics: Data and Analytics, Data Modeling

How to Improve ROI with Customer Segmentation

Posted by | Jan 27, 2015

Customer Segmentation

CMOs understand the importance of data-driven decisions. You can’t sell your product or service to everyone so you need to be selective in spending your marketing dollars. The first step is determining just which customers provide the biggest return for your marketing efforts. That involves defining you best customers (profiling) and grouping together others with them that share similar characteristics (customer egmentation). Customer profiles and segmentation are two sides of the same coin.

This process not only provides the “who” of the target audience but the insights needed for the “how“ as well.

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Topics: Data Modeling

Why Smart Zones Trumps Cookie-Based Targeting

Posted by | Jun 26, 2014

No more cookiesAre you looking for a better alternative to cookie-based online targeting? If not, you should be. With cookie targeting, only 30-40% of your targeted audience is reachable nationwide at any given time. Privacy concerns and use of “Do Not Track” make cookie-based targeting yesterday’s news. There’s a better way to target both online and direct mail using the latest iteration of predictive data modeling.

It’s called Smart Zones, and DMN3 uses it to define and qualify 100% of the online user audience in real-time for any advertising campaign. The platform can also more effectively target direct mail and integrate it with online channels to improve conversions and the bottom line. It does this while maintaining the highest standards of online privacy.

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Topics: Data Modeling

Integrating Data Modeling and Direct Mail

Posted by | May 20, 2014

Pigeon with LetterDirect mail is very much alive! It continues to be a useful tool for reaching consumers. Coupling direct mail with data modeling provides you with the level of intelligence you need in order to improve your targeting. Integrating data solutions into direct mail marketing means thinking outside the mailbox. Today’s direct mail marketing technology includes analytics, statistical modeling and business intelligence tools to help your brand soar.

How can your organization improve its direct marketing efforts with technology?

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Topics: Direct Mail, Data Modeling

Segmentation is Key to Boomer and Senior Marketing Success

Posted by | Mar 12, 2014

Marketing to Boomers and Seniors Online

Marketing to boomers and seniors is complex. It’s a huge market that is highly diverse. Mass marketing doesn’t work when you assume that they’re all alike. Segmentation is critical. Seniors have different needs. This population is made up of subgroups.

The subgroups are based on age, behaviors, life stages, health, attitudes and other types of demographic and psychographic data.

A database marketing approach, using data profiling and modeling, will help you segment and increase the efficiency of marketing to seniors. 

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Topics: Boomer and Senior Marketing, Data Modeling

How Data Modeling Can Improve Lead Generation

Posted by | Feb 13, 2014

Customer segmentationReaching your ideal audience can be challenging and costly. Every single day, thousands to millions of dollars are wasted marketing products and services to people who have no need or use for them. However, there is a way to whittle your broad audience down to the individuals who are most likely to respond to your specific message. This practice, known as data modeling, is a concept that has been refined and improved with time. 

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Topics: Data Modeling

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