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Why You Should Think Mobile-First for Facebook Ads

Posted by | Jun 15, 2017

facebook-mobile-ads

As smartphone and tablet use now make up two-thirds of all digital media time, it shouldn’t come as a surprise that the same is true for Facebook ads consumption. In fact, in their 2017 Q1 Earnings report, Facebook revealed that 85% of their advertising revenue came from mobile.

While this doesn’t mean you should completely cut desktop advertising out of the equation, you should think mobile first when creating your Facebook advertising campaigns.

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Topics: Optimization, Digital Marketing, Social Media, Mobile Marketing

How Does Your Digital Marketing Compare?

Posted by | Jun 12, 2017

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Wow! It's getting harder to keep abreast of the latest shiny objects in the world of digital marketing. So, what are the table-stakes your company needs to master before jumping into new online diversions?

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Topics: Digital Marketing

5 Signs It's Time for a New Digital Marketing Agency

Posted by | Jun 7, 2017

Time to Outsource Your Digital Marketing

Is it time to outsource more of your online marketing?

With the increased demand for new and engaging content, coupled with the rapid pace of technological change, many companies plan to outsource more of their web marketing. In fact, according to Gartner’s US Digital Marketing Spending Report, most companies outsource up to 50% of all online marketing activities today.

Here are some strong indicators about when it makes sense to add new fire-power to your online lead generation and customer retention:

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Topics: Digital Marketing, Digital Marketing Agency

Top 10 Marketing Jobs For Technology Leaders in 2017

Posted by | May 8, 2017

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If you had any doubt about the customers’ fundamental control over your company’s sales and marketing, the just-released Forrester report, 2017 Predictions: Dynamics That Will Shape the Future in The Age of The Customer will make you a believer.

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Topics: Digital Marketing, Strategy

Use A/B Testing To Improve Lead Generation

Posted by | Apr 5, 2017

A/B split testing

It’s sad but true: no online marketing campaign is perfect. No matter how finely you tune your website, landing pages and calls to action (CTA), no campaign will ever deliver a 100% conversion rate.

However, all hope is not lost.

Thanks to a useful process known as A/B testing or split testing, you can get a better grasp on what works for your target demographic.

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Topics: Digital Marketing

Increase Search Marketing with Visual Content

Posted by | Mar 23, 2017

The shift to visual content is so dramatic that comScore dubbed it the “rise of the visual web.” This trend shows no sign of slowing down. For Marketers, visual content is proving to be more engaging than other forms of content marketing. It is also becoming a new resource for boosting Search Marketing results.

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Topics: Digital Marketing, Content Marketing, Search Marketing

Direct Marketing Enhances Digital Marketing Performance

Posted by | Feb 1, 2017

Mail Piece and Computer MouseIntegrating direct marketing and digital marketing is an effective way to boost overall campaign performance. Direct mail is the workhorse of direct marketing and sometimes provides a better ROI compared to digital channels.

Well targeted direct mail lists are not difficult to acquire. A direct mail piece reaches the mail box of the intended recipient. Direct mail can be used to drive consumers to a website or landing page, and encourage recipients to opt in to email marketing.

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Topics: Digital Marketing, Direct Marketing, Marketing Integration

4 Critical Skills of Marketing Leaders

Posted by | Feb 24, 2016

As a marketing leader, you have a lot on your plate. You're leading marketing processes to engage digital customers in a new age. You're building your company’s brand. As an astute executive, you understand that to pull off such a transformation, you need to engage, empower and educate your own employees as part of that effort. The question is how.

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Topics: Digital Marketing, marketing

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How to Build an Inbound Marketing Powerhouse

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Lead Generation Using Inbound and Direct Response Marketing

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