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6 Brilliant Direct Marketing Pieces You Can't Resist

Posted by | Dec 10, 2015

World Water Day Card

It’s getting harder to stand out in direct marketing. Many marketers are grabbing attention by being creative and outrageously unique. A good DM piece manages the difficult task of blending creativity with a compelling message, often delivering both at the same time. If you’re reading a direct mail piece and laughing your head off or interacting with it in ways that excite you, then the piece has succeeded in delivering that balance.

Of course, motivations—external and internal—play a huge role in determining how to approach a direct mail campaign. A highly targeted piece aimed at generating leads will differ from one designed to create awareness. The challenge is always to make it compelling enough to make recipients rip open the envelope.

Here’s a countdown of 6 direct mail campaigns that successfully managed both.

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Topics: Direct Mail, Direct Marketing

10 Mind-Blowing Direct Mail Statistics

Posted by | Jul 16, 2015

direct-mail-facts

With the growth of email and the popularity of social media, many marketers are rushing to declare direct mail dead. If you suspect that they’re wrong, you’re not alone. Studies confirm and statistics back up the fact that direct mail is the unsung hero of marketing channels.

Here are some stats that prove direct mail is still alive and profitable.

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Topics: Direct Mail

Is Direct Mail Dead?

Posted by | Jun 18, 2015

direct-mail

This has been a record year for my email inbox. As I sat down to type this, there were 35,478 unread emails in my inbox. It makes sense that companies are pumping out more emails than ever. After all, email is remarkably efficient and relatively cost-effective. In fact, many businesses espouse the idea of email as a faster, cheaper alternative to direct mail. This philosophy usually goes hand in hand with the belief that direct mail is, effectively, dead. But is there some truth to it? Has the clock finally stopped on good ol’ snail mail? Is it time to finally declare direct mail dead?

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Topics: Direct Mail

5 Unusual Marketing Ideas That Worked

Posted by | Oct 8, 2014

Unusual Marketing Ideas

Sometimes a little creativity goes a long way. History is rife with unique, out-of-the-box campaigns that drove results. By highlighting a few brands that employed these unusual marketing tactics and reaped huge benefits in their online marketing, I hope it gets your own creative juices flowing.

Here are five unusual marketing ideas that worked.

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Topics: Digital Marketing, Direct Mail

7 Ways to Get Prospects to Rip Open Your Envelope

Posted by | Jun 3, 2014

Exciting LetterTo open or not to open, that is the question. The envelope is arguably the single most important element in your direct mail package. Recipients look at the envelope and in one instant decide whether to open it or not. Provoke enough curiosity and they'll rip it open. Miss this opportunity and they'll dump your envelope in the trash can.

So how do you get prospects to open your envelope?

Direct marketing has its fair share of gurus. Great ad men like David Ogilvy, Herschell Gordon Lewis and John Caples have influenced advertising for half a century. The following tips are based on their practices and our experience in enticing prospects to rip open the envelope.

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Topics: Direct Mail

Integrating Data Modeling and Direct Mail

Posted by | May 20, 2014

Pigeon with LetterDirect mail is very much alive! It continues to be a useful tool for reaching consumers. Coupling direct mail with data modeling provides you with the level of intelligence you need in order to improve your targeting. Integrating data solutions into direct mail marketing means thinking outside the mailbox. Today’s direct mail marketing technology includes analytics, statistical modeling and business intelligence tools to help your brand soar.

How can your organization improve its direct marketing efforts with technology?

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Topics: Direct Mail, Data Modeling

Marketing Channel Preferences: Direct Mail Versus Email

Posted by | Dec 18, 2012

Direct mail and email both have their place as media channels to reach consumers. Consumer preferences should be used as part of the targeting strategy for marketing campaigns.

When it comes to receiving information, consumers in the U.S. still prefer direct mail, i.e. postal mail, versus email.  That’s one of the findings from Epsilon’s 2012 Annual Channel Preference Study. One part of the survey asked consumers in the U.S. and Canada to state their preferences for receiving information.

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Topics: Email Marketing, Direct Mail

Can Direct Mail Lead to Online Success?

Posted by | Mar 22, 2011

The answer is absolutely! Now there’s a new tool to help: Smartphones. If you want to learn how direct mail can increase online sales success, read on…

It’s no secret that the use of direct mail by advertisers was reduced during the recent economic recession. Professional direct marketers turned to lower cost email for their direct marketing strategy. What these marketers forgot is that it is not about cost. It’s about return on investment (ROI).

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Topics: Direct Mail

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