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Direct Marketing Enhances Digital Marketing Performance

Posted by | Feb 1, 2017

Mail Piece and Computer MouseIntegrating direct marketing and digital marketing is an effective way to boost overall campaign performance. Direct mail is the workhorse of direct marketing and sometimes provides a better ROI compared to digital channels.

Well targeted direct mail lists are not difficult to acquire. A direct mail piece reaches the mail box of the intended recipient. Direct mail can be used to drive consumers to a website or landing page, and encourage recipients to opt in to email marketing.

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Topics: Digital Marketing, Direct Marketing, Marketing Integration

Social Media ROI Starts with Direct Marketing

Posted by | Jan 6, 2016

When it comes to marketing success, Social Media Marketing almost always plays an essential role. Yet many social campaigns overlook proven direct marketing principles. That's why it's not surprising that a recent CMO survey found that only 11% of responding CMOs said that they saw a return on investment from social media..

If you want some quick wins with your social media marketing, start with a disciplined and quantifiable approach.

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Topics: Social Media, Direct Marketing

6 Brilliant Direct Marketing Pieces You Can't Resist

Posted by | Dec 10, 2015

World Water Day Card

It’s getting harder to stand out in direct marketing. Many marketers are grabbing attention by being creative and outrageously unique. A good DM piece manages the difficult task of blending creativity with a compelling message, often delivering both at the same time. If you’re reading a direct mail piece and laughing your head off or interacting with it in ways that excite you, then the piece has succeeded in delivering that balance.

Of course, motivations—external and internal—play a huge role in determining how to approach a direct mail campaign. A highly targeted piece aimed at generating leads will differ from one designed to create awareness. The challenge is always to make it compelling enough to make recipients rip open the envelope.

Here’s a countdown of 6 direct mail campaigns that successfully managed both.

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Topics: Direct Mail, Direct Marketing

Are You Making These Direct Marketing Mistakes?

Posted by | Sep 8, 2015

Direct marketing is one of the oldest types of marketing. While the Internet has changed the way marketers use direct marketing, many continue to make the same common mistakes that they made years ago.

Reducing even a few of the common mistakes will result in a better return for your marketing dollars.

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Topics: Direct Marketing

How to Generate Low-Cost Direct Response Leads

Posted by | Jun 9, 2015

money-business_model

Are you under pressure to generate low-cost leads and sales from your direct response advertising? If so, it’s time to consider some proven direct response advertising strategies to stretch your marketing dollars.

Through 25+ years of experience in direct marketing, we’ve discovered what works and what doesn’t. And I’m going to share some of those lessons with you. Here are some tips on how to reach your lead acquisition goals.

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Topics: Direct Marketing

7 Essential Keys to Direct Marketing Success

Posted by | May 12, 2015

direct-marketing-keys

Imagine reaching those who want to hear from you. Imagine taking your solutions to those who need them the most. Imagine making a positive impression on those who’ve never heard of your business. Or delighting those who have. This is direct marketing in a nut shell. And, contrary to what you may have heard, it’s still a big deal.

Having toiled in the trenches of direct marketing for nearly 25 years, we’re eager to share what has helped us design award-winning lead generation campaigns for clients across various verticals. No matter what you sell, direct marketing is a proven method for generating more customers and increasing revenue without breaking the bank.

Below, you’ll find a compilation of 7 strategies to help you unlock the door to direct marketing mastery:

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Topics: Direct Marketing

Direct Marketing: How Personal is Too Personal?

Posted by | Apr 30, 2015

creepy-marketing

Working in marketing, I’d consider myself pretty aware of all the information that is being collected on me and how companies will use it to serve me up ads and offers. However, there have been a few instances that made me stop and think, “Too far Mr. Marketer, too far”.

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Topics: Direct Marketing

How to Put the Response Back in Direct Response Marketing

Posted by | Apr 9, 2015

direct_response_marketing

Unlike brand marketing, direct marketing is all about getting a prospect to take an immediate and desired action. The more people take the action you want, the greater your marketing ROI. The key to raising your response rates to direct marketing is simple. Don’t take “no” for an answer.

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Topics: Direct Marketing

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Ten Step Guide to a Successful Website Redesign

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Lead Generation Using Inbound and Direct Response Marketing

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The Ultimate Content Marketing Blueprint

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