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How to Increase Revenue with a Simple Reminder Email (Case Study)

Posted by | Jan 18, 2017

Competition has never been fiercer than it is today. In this new economy, marketing success is about precise targeting combined with compelling conversion offers. If you’re still using a “spray and pray” approach, you’re losing customers to your competitors. Yesterday’s marketing methods rarely work today. Today is about marketing smarter, not harder.

For instance, when a retail client noticed that customers were waiting 10-13 years to purchase a new mattress, the team immediately put big data to work. We combined education, personalization and data with a compelling offer to drive sales.

Here’s exactly how we did it.

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Topics: Email Marketing

5 Ways to Win Back Lapsed Customers

Posted by | Oct 20, 2015

It’s a regular weekday morning. You’re scrolling through your email feed. You see a message that says, “Come back. We Miss You.” It’s not from your friend, it’s from a company that you forgot about.

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Topics: Email Marketing

Case Study: How to Get 1800 Email Subscribers in 30 Days

Posted by | Jun 16, 2015

How to Gain 1800 Email Subscribers in 30 Days

You've heard all the usual advice on how to grow an email list--host a webinar, run a Facebook contest, etc. One of the most underrated methods of building a quality email list is by tapping into the gold mine on your own website. In fact, we did just that for a client in the retail industry. The result? Our client gained 1,800 new email subscribers for less than a pack of gum (per subscriber).

Here's how we did it.

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Topics: Email Marketing

How to Write Emails People Actually Read

Posted by | May 20, 2015

email-best-practices-oprah

We’re checking email on a growing variety of devices. We’re reading on our smartphones while speed-walking to a meeting. Browsing on our tablets while waiting in line at Starbucks. Answering emails during our commute to work. Meanwhile, in a basement somewhere in Silicon Valley, some tech genius is probably building another slick gadget that will inevitably add to our long list of devices.

With all sorts of new ways to consume information, you want to make it incredibly easy for readers to enjoy your email content. You want to make it readable.

What is Readability?

Readability is the key difference between emails that hold our interest and the ones that bore us to tears. Webster defines readable content as one that is “clear and easy to read.” No matter how great your offer is, it won’t reach your potential customers if they don’t even bother to read it.

So how do you write emails people actually want to read?

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Topics: Email Marketing

The 5 Most Effective Words in Email Subject Lines

Posted by | Apr 22, 2015

email-subject-lines

Which words should you use in your email subject lines? Which ones should you avoid like the plague? Experienced marketers are familiar with the time-honored words that create a sense of urgency, as well as the spam traps, like “free,” that hamper email campaigns. But what works today and what doesn't may surprise you.

Alchemy Worx recently analyzed data from 21 billion emails sent by 2,500 brands. They examined email subject lines word by word to determine the most effective words. Their research uncovered a list of words that grab attention and boost open rates.

So what are these magic words?

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Topics: Email Marketing

7 Email Marketing Tactics for Customer Retention

Posted by | Apr 2, 2015

Email Marketing Strategies

Email is a great tool for staying connected with customers and building brand loyalty. However, simply blasting out an email to your entire customer list without taking their interests into consideration isn’t going to cut it. In fact, doing so might cause them to unsubscribe or flag you as spam.

To avoid the dreaded unsubscribe and make your customers fall in love with your brand, keep these seven factors in mind when creating your email marketing campaigns.

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Topics: Email Marketing

9 Powerful Email Subject Line Techniques Every Marketer Should Know

Posted by | Mar 20, 2015

Email Subject Line Techniques

You know a good email subject line when you see it. It might be an email newsletter from a company whose products or services you don’t even want. If the subject line is engaging enough, you can’t help but open it. These are the types of strong email subject lines you want to generate for your B2B and B2C customers.

Here are the nine most effective email subject line techniques in no particular order of popularity:

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Topics: Email Marketing

How to Improve Your Email Marketing with A/B Testing

Posted by | Mar 5, 2015

A/B Testing

There’s no right or wrong email. There’s only a successful email. Marketers spend time and resources on ideas they believe will be successful only to learn the cold, hard truth about email marketing – that it’s not about flashy design or catchy copy. The best way to learn what really works is to ask the customer. This is essentially what you’re doing with A/B testing. You’re asking the customer to decide what works for them.

By sending different versions of the same email and picking the winning version, you’re putting the power into the consumer’s hands. No matter your niche, you stand to benefit from A/B testing. President Obama raised an additional $60 million for his campaign, using A/B Testing, according to Optimizely. Google ran more than 7,000 A/B tests in 2011 alone.

You can test just about every element of your email to better understand what readers really want. Let’s examine a few ways to optimize email campaigns through A/B testing.

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Topics: Email Marketing

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