Competition has never been fiercer than it is today. In this new economy, marketing success is about precise targeting combined with compelling conversion offers. If you’re still using a “spray and pray” approach, you’re losing customers to your competitors. Yesterday’s marketing methods rarely work today. Today is about marketing smarter, not harder.
For instance, when a retail client noticed that customers were waiting 10-13 years to purchase a new mattress, the team immediately put big data to work. We combined education, personalization and data with a compelling offer to drive sales.
Here’s exactly how we did it.