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5 Healthcare Marketing Trends to Watch in 2017

Posted by | Feb 14, 2017

Healthcare Marketing Trends

The U.S. healthcare industry's ongoing transformation creates both challenges and opportunities for marketers. This transition is driven by two variables. One is the evolution from a fee-for-service payment system to a healthcare delivery model based on transparency, quality outcomes and patient satisfaction. The second is the rise of the empowered healthcare consumer. These changes affect both the "how" and the "who" of medical marketing strategies. As a result, the role of physicians as decision-makers is undergoing a transformation.

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Topics: Boomer and Senior Marketing, Healthcare Marketing, Medicare Advantage Marketing

How to Create a Social Media Strategy for Healthcare

Posted by | Jun 2, 2015

Social Media Strategy for Healthcare

There’s no question that social media is here to stay. Businesses across every industry are discovering the value a social media presence can have on their bottom line. This is also true for the healthcare industry.

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Topics: Social Media, Healthcare Marketing

4 Direct Marketing Tips for Healthcare

Posted by | May 7, 2015

healthcare-direct-marketing-tips

With roughly 16.4 million newly insured adults now added to health insurance roles under the Affordable Care Act, healthcare marketers must be feeling good right now. Here are some direct marketing tips that will turn these newly insured into healthcare customers.

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Topics: Healthcare Marketing

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