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How to Fix the 3 Biggest Landing Page Issues

Posted by | Aug 20, 2015

Landing Page Form

Put on your consumer hat for a second. Take a cursory glance at your landing page and ask yourself, “If I were a prospect, why would I download this offer?” If you can’t think of a good reason to take that next step within three seconds, then your offer needs to be improved. You only have approximately 3-5 seconds to capture a user’s attention.

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Topics: Inbound Marketing

Inbound Marketing: Putting Your Content into Context

Posted by | Jan 8, 2014

Content marketing in context

If you are building an inbound marketing campaign, you are part of an increasingly larger group. According to Content Marketing Institute’s 2014 studies, 93% of B2B marketers and 90% of B2C marketers use content or inbound marketing. They are creating more content than ever before. Yet, in the same studies, only 34% of B2C and 42% of B2B say they are effective at content or inbound marketing. One reason might be that without context, even quality content is not going to be read, shared or discussed.

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Topics: Inbound Marketing

Why Compare Inbound and Outbound Marketing?

Posted by | Jan 7, 2014

Inbound and outbound marketing

Both inbound and outbound marketing are effective marketing strategies. If you do a comparison of the two, you will find that inbound has a lot of advantages over outbound for many businesses and campaigns.

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Topics: Inbound Marketing, Marketing Integration

Inbound or Online Content Marketing: Do You Care?

Posted by | May 28, 2013

Do you know the difference between inbound and outbound marketing? You might know these marketing strategies by other names. What you call them isn’t important. What’s important is that you understand the “what” and “why” of the strategy.

Content PlanningSome marketers use “pull” versus “push” to describe the same strategy as “inbound” versus “outbound” marketing. That’s not accurate according to the classic definition of these marketing terms. Content marketing is another term used interchangeably with inbound marketing. The chief difference in these terms is that inbound marketing is a child of the Internet while content marketing describes a marketing strategy that applies to both the offline and online world.

Inbound marketing is a term first used in 2005 by Brian Halligan of HubSpot. It describes an online process of attracting qualified prospects to a website or landing page using useful and engaging content. Once there, prospects are converted, over time, into customers using high-quality content personalized to the particular needs of the person accessing it. Obviously there is a lot more to the process.

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Topics: Inbound Marketing

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