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Three Key Factors for Optimizing Lead Generation

Posted by | Jun 9, 2017

Optimizing Lead Generation

How do you optimize your efforts for lead generationFirst you need to understand the persona of the target – those who view your email, website, landing page, etc.

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Topics: Optimization, Lead Generation

Lead Generation Creative

Posted by | Mar 23, 2017

Chances are, you are interested in improving your lead generation results or you wouldn’t be reading this blog. As a student of marketing you already know that customers buy based on benefits that address an emotional need or desire. If you have “analyzed your potential customers," i.e. targeted market segments, you have a clear understanding of the desires and needs that you can address with your product or service.

As you know, a customer:

  • Buys on emotion
  • Justifies with logic
  • Looks for what your product or service can do for them
  • Seeks to solve a problem (avoid pain) or increase their pleasure
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Topics: Lead Generation, Consumer Insights

Keys to a Profitable Lead Generation Campaign

Posted by | Mar 15, 2017

We know from first-hand experience that lead generation fuels revenue for future business. In fact, we recently had success with our own B2B lead generation campaign targeting business prospects. It surpassed our lead goals and generated several new business opportunities. 

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Topics: Lead Generation

The One Ingredient Missing from Your Lead Generation

Posted by | Feb 10, 2016

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How do you generate more quality leads? On the DMN3 blog, we’ve talked about best practices, common mistakes and lead nurturing. However, there’s one thing still missing. Well, it’s not missing, maybe we haven’t talked about it in depth: personalization.

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Topics: Lead Generation

How to Win Back Lost Customers

Posted by | Nov 18, 2015

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Is it worth the investment to try and win back lapsed customers? The answer is: yes.

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Topics: Lead Generation

3 Keys to Website Conversion Optimization Success

Posted by | Jun 30, 2015

conversion-goals-funnel

You may have heard a few new phrases being thrown around recently. Conversion Rate Optimization (CRO)? Growth Hacking? Conversion Improvement? Goal Conversions? What exactly do these concepts mean? And more importantly, how can they help you generate more leads and close more business?

Let’s break it down.

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Topics: Lead Generation, Website Optimization

9 Strategies for Attracting and Converting Your Ideal Leads

Posted by | Jun 4, 2015

generate-leads

If you read our last blog post on lead generation, then you already know that lead generation is one of the biggest challenges for marketers. It may feel like an uphill battle, but with the right tools and insights, you can get over that hill. Today, I aggregated our most popular lead generation blog posts to help you reach your business goals.

From "quick fixes" to defining a "quality lead," you can apply any of these tips to your strategy:

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Topics: Lead Generation

21 Surprising Lead Generation Stats

Posted by | May 14, 2015

lead-generation-stats

Would you run a science experiment without instructions? Things could go wrong. You might mix the wrong chemicals or measure the wrong portions. Designing a lead generation campaign without a plan is similar to a science experiment without a manual. Lead generation drives business revenue, and a strategic plan drives successful lead generation programs. As someone once told me, knowing is half the battle.

Whether you’re prepping a business case or setting up a lead generation campaign, it’s helpful to know what works today and what just might be a waste of time and resources. Which is why I’ve compiled a list of lead generation stats every marketer should know.

So hold on to your jaw as you browse these mind-blowing lead generation facts.

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Topics: Lead Generation

How to Supercharge Your Business Blog

supercharge your business blog

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How to Supercharge Your Business Blog
How to Drive Conversions With Email Marketing

Email Marketing

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Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

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How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

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Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

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Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

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How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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On Demand Webinar: The Ultimate Content Marketing Blueprint

The Ultimate Content Marketing Blueprint

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