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Direct Marketing Enhances Digital Marketing Performance

Posted by | Feb 1, 2017

Mail Piece and Computer MouseIntegrating direct marketing and digital marketing is an effective way to boost overall campaign performance. Direct mail is the workhorse of direct marketing and sometimes provides a better ROI compared to digital channels.

Well targeted direct mail lists are not difficult to acquire. A direct mail piece reaches the mail box of the intended recipient. Direct mail can be used to drive consumers to a website or landing page, and encourage recipients to opt in to email marketing.

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Topics: Digital Marketing, Direct Marketing, Marketing Integration

Why You Need Push Marketing and Pull Marketing

Posted by | Feb 3, 2016

Every marketing tactic falls into one of two categories: Push or Pull. Does your organization employ one or the other? How about both? More on that later. First, let’s break down the two main marketing strategies. 

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Topics: Marketing Integration

3 Powerful Ways to Integrate Your Online and Offline Campaigns

Posted by | Jul 15, 2014

Offline-Online Gone ViralSuccessful business owners take advantage of all their resources, and that includes integrating online and offline marketing strategies. Marketing integration strengthens your brand. It helps customers find what they want when they need it. Above all, it promotes a strong brand experience.

For example, if a product is seen in a weekly ad, the customer will probably search for it online. If they have trouble finding your product online, then they get frustrated and head to your competitor. If potential customers can't find you online, you risk losing them to a competitor.

The old way of thinking--that online and offline marketing are two separate strategies--is dead. Online and offline are now perceived as two components of one campaign, because the sole purpose is to gain more customers and strengthen your brand experience. 

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Topics: Marketing Integration

How to Combine Push and Pull Marketing Strategies

Posted by | May 6, 2014

Push versus pull marketing

Cookies and cream. Butter and toast. Batman and Robin. History is rife with powerful one-two combinations, and you can add push marketing and pull marketing to the list of things that go well together.

A 2011 Brand Science study of 260 campaigns across different sectors found that integrating direct mail (push) with an online channel like social media (pull) increased ROI by 20%. Indeed, combining push and pull marketing strategies is one of the most effective ways to increase conversions. 

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Topics: Marketing Integration

Why Compare Inbound and Outbound Marketing?

Posted by | Jan 7, 2014

Inbound and outbound marketing

Both inbound and outbound marketing are effective marketing strategies. If you do a comparison of the two, you will find that inbound has a lot of advantages over outbound for many businesses and campaigns.

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Topics: Inbound Marketing, Marketing Integration

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The Ultimate Content Marketing Blueprint

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