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7 Medicare Advantage Marketing Techniques That Work

Posted by | Apr 25, 2017

Medicare Advantage Marketing Techniques

Medicare marketing is in the midst of change. The DMN3 Medicare Advantage Marketing Benchmark Study highlights the changes in marketing trends taking place. The study found that online marketing is playing a bigger role in Medicare marketing. By integrating new digital marketing techniques with traditional marketing methods, Medicare marketers can improve their ROI.

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Topics: Medicare Advantage Marketing

5 Healthcare Marketing Trends to Watch in 2017

Posted by | Feb 14, 2017

Healthcare Marketing Trends

The U.S. healthcare industry's ongoing transformation creates both challenges and opportunities for marketers. This transition is driven by two variables. One is the evolution from a fee-for-service payment system to a healthcare delivery model based on transparency, quality outcomes and patient satisfaction. The second is the rise of the empowered healthcare consumer. These changes affect both the "how" and the "who" of medical marketing strategies. As a result, the role of physicians as decision-makers is undergoing a transformation.

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Topics: Boomer and Senior Marketing, Healthcare Marketing, Medicare Advantage Marketing

Kick-Start Your 2017 AEP Medicare Advantage Marketing

Posted by | Feb 25, 2016

Senior Marketing Tactics

What does a local or regionally focused Medicare Advantage plan need to do to jumpstart their 2017 AEP marketing? The answer is; "build your brand" in your service area. Strong branding takes precedence over quality when it comes to Medicare Advantage plan enrollment.

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Topics: Medicare Advantage Marketing

Are You Making These Medicare Advantage Marketing Mistakes?

Posted by | Feb 11, 2016

Medicare Advantage Marketing Mistakes

Is your Medicare Advantage plan meeting enrollment targets? With beneficiaries able to choose from so many Medicare Advantage plans, you need to step up your game in order to remain competitive. It’s time to review your efforts and fine tune your marketing and sales strategy.

While Medicare Advantage plans tend to focus on not making slip-ups when it comes to marketing guidelines, they often forget other marketing mistakes that can hurt their efforts. Eliminating some basic marketing mistakes will set the stage for your Medicare Advantage marketing success.

Here are three key mistakes to avoid:

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Topics: Medicare Advantage Marketing

What's Fueling the Growth of Medicare Advantage Plans?

Posted by | Feb 8, 2016

 Medicare Advantage Enrollment Growth

Medicare Advantage plans continue to flourish. As of January 1, 2016, which reflects applications accepted through December 4, 2015, enrollments were up by nearly 900,000 participants, compared to the same period a year earlier. This means that Medicare Advantage (MA) enrollments will soon surpass 17.5 million beneficiaries. While numbers were not final at the beginning of 2016, the initial data indicates a 31% penetration for MA. That's up from 28% a few years ago. Where this growth comes from may surprise you.

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Topics: Medicare Advantage Marketing

The Future of Medicare Advantage Marketing [Study]

Posted by | Sep 3, 2014

Medicare Advantage Benchmark StudyWhere is Medicare Advantage marketing headed? What are successful marketers doing differently? What's working and what's not? DMN3’s 2014 Medicare Advantage Marketing Benchmark Study breaks down current shifts and future trends.

We surveyed enrollment marketing managers, directors and C-Level executives in an attempt to understand what really matters. This study is an overview of their marketing strategies, content priorities, spending patterns and much more.

See some key findings and download the full report below.

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Topics: Medicare Advantage Marketing

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