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Why You Should Think Mobile-First for Facebook Ads

Posted by | Jun 15, 2017

facebook-mobile-ads

As smartphone and tablet use now make up two-thirds of all digital media time, it shouldn’t come as a surprise that the same is true for Facebook ads consumption. In fact, in their 2017 Q1 Earnings report, Facebook revealed that 85% of their advertising revenue came from mobile.

While this doesn’t mean you should completely cut desktop advertising out of the equation, you should think mobile first when creating your Facebook advertising campaigns.

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Topics: Optimization, Digital Marketing, Social Media, Mobile Marketing

Smartphone Dominance Challenged in New Study

Posted by | Sep 1, 2015

google-mobile-friendly-algorithm-update

Just how dominant are smartphones? As marketers, we’re always touting mobile’s rise as the preferred device for online activities. We recite these stats as easily as the ingredients in our favorite Chipotle burrito. Remember when desktop commanded a large piece of the online browsing pie? Today, mobile owns the pie. We relish these insights until new insights or experiences unexpectedly dowse us with a bucket of cold water. Which is exactly what happened when I stumbled upon a new study from BuzzCity.

I started this blog post with a question, “Just how dominant are smartphones?” BuzzCity researchers uncovered the answer, as well as some fascinating patterns.

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Topics: Mobile Marketing

Mobilegeddon: 5 Resources to Help You Survive the Google Mobile Update

Posted by | Apr 17, 2015

google-mobile-friendly-update

Mobilegeddon is almost upon us. The great Google Mobile Update will roll out on April 21st, 2015. We want you to be prepared. Whether it’s about your content strategy or how to fix specific mobile issues, we've rounded up the best mobilegeddon posts to help you improve the mobile search experience and set up your site for long-term success.

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Topics: Mobile Marketing, Search Marketing

How to Prepare Your Site for Google’s Mobile Algorithm Update

Posted by | Apr 14, 2015

google-mobile-friendly-algorithm-update

By now you’ve probably heard about the Big Google Mobile-Friendly Algorithm Update of 2015. You’re probably wondering how this update will affect your website. What do you need to do to prepare your page for what the webosphere has dubbed the Mobilegeddon (or Mopocalypse, depending on who you ask)? Fear not, it’s not as scary as you might think.

In this post, I’ll explain what you need to know about the upcoming Google mobile algorithm update and three simple tweaks you can make to better position your site for lasting success.

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Topics: Mobile Marketing

14 Marketing Trends to Watch in 2014

Posted by | Jan 9, 2014

Marketing crystal ball

Can you believe it’s already 2014? We’ve officially flipped the calendar and made some awesome new resolutions. Here at DMN3, we said farewell to 2013 with a free webinar, “What’s Next in B2B Digital Marketing?” In it, we discussed emerging trends and new ways to take advantage of the familiar ones. We peered into the crystal ball to see what lies on the road ahead. This post highlights some key takeaways that will help you prepare for an outstanding 2014.

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Topics: Strategy, Content Marketing, Email Marketing, Mobile Marketing, SEO, Marketing Automation

7 New Year Marketing Resolutions for 2014

Posted by | Jan 3, 2014

Rearview mirror

A new year is an opportunity to start fresh. With 2013 now in our rearview mirror, it’s a perfect time for those of us who live and breathe marketing to take a deep breath and reflect on what’s working and what needs to change.

Here are 7 marketing resolutions to consider for 2014.

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Topics: Digital Marketing, Traditional Marketing, Strategy, Mobile Marketing

Mobile Isn’t a Marketing Channel – It’s a Behavior

Posted by | Oct 9, 2013

At DMN3 we are asked a lot of questions like, “how do we drive traffic in mobile?” or “what is the best way to advertise in mobile?” My response is that mobile isn't a marketing channel, it's a behavior.  

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Topics: Consumer Behavior, Consumer Insights, Mobile Marketing

Mobile Advertising Rates Surging

Posted by | Jan 22, 2013

It’s no secret that mobile devices are displacing desktop computers as the device of choice for online interactions. Advertisers are following consumers’ eyeballs and driving up mobile advertising prices.

MoPub, the world’s leading advertising server for smartphone apps recently released its 2012 Q4 Report on the Mobile Advertising Marketplace. According to this and earlier reports, the last half of 2012 saw a surge in real-time bidding, with Apple devices being the most popular with advertising sources. 

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Topics: Data and Analytics, Mobile Marketing

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